@nytmag
Instagram · Clip
@nytmag The Fox News show “Gutfeld!” pulls in an average of over three million viewers a night, drawing higher ratings than “The Daily Show” and other late-night shows hosted by Stephen Colbert, Jimmy Kimmel and Seth Meyers. On the latest edition of “The Interview,” Greg Gutfeld spoke with David Marchese about how the insult-heavy, relentlessly pro-conservative show has become so dominant. Watch, read or listen to the full conversation at the link in our bio.
Performance
Video #8390 · Clip
[01]
The interviewer, David Marchese, asks Fox News host Greg Gutfeld for his reaction to the hypothetical cancellation of his late-night competitors, Colbert and Kimmel. Gutfeld responds sarcastically, claiming he "crushed them" and that their shows failed due to declining ratings because they became political "therapy sessions" rather than entertainment, dismissing the idea that political pressure was the cause. Marchese then questions Gutfeld about his personal animosity towards them, citing specific insults Gutfeld has used.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Fox News's Greg Gutfeld on Colbert and Kimmel
Verbal hook · 40%
I want to start with the, the biggest story in late night this year.
Visual hook · 5%
The opening shot uses a split-screen layout, with a close-up of the interviewer on top and a wide shot of the interview setup below, creating a unique visual composition.
[07]
The promise the opener makes, and how the video pays it back
Hook
The interviewer opens with a deliberately false or exaggerated claim about the subject's rivals, framed as established fact, to provoke an immediate, unfiltered reaction.
Payoff
The subject concludes by articulating a personal code, hierarchy, or philosophical rule-set that explains and justifies their seemingly aggressive behavior, providing a logical conclusion to their worldview.
[08]
The structural pattern this video runs on
Framework
The Justification Gauntlet
An interviewer uses a provocative, often satirical, premise to bait a subject into revealing the underlying philosophical framework that justifies their controversial or aggressive public persona.
The Provocative Premise
The interviewer presents a contrarian or satirical scenario as the starting point for discussion, baiting the subject.
The Dominance Claim
The subject accepts the false premise for the sake of argument and uses it to assert their superiority and claim victory over their rivals.
The 'Real Reason' Diagnosis
The subject provides their own analysis for their rivals' supposed failure, reframing the situation through their unique ideological lens.
The Alternative Theory Challenge
The interviewer presents a conventional or alternative explanation, challenging the subject's diagnosis and testing its strength.
The Dismissal & Reassertion
The subject confidently rejects the interviewer's alternative theory, doubling down on their initial claim and reinforcing their expert status.
The Personal Animosity Probe
The interviewer confronts the subject with their own past inflammatory statements, shifting the focus from professional competition to potential personal animosity.
The Fox News show “Gutfeld!” pulls in an average of over three million viewers a night, drawing higher ratings than “The Daily Show” and other late-night shows hosted by Stephen Colbert, Jimmy Kimmel and Seth Meyers. On the latest edition of “The Interview,” Greg Gutfeld spoke with David Marchese about how the insult-heavy, relentlessly pro-conservative show has become so dominant. Watch, read or listen to the full conversation at the link in our bio.
title · beginning
THE INTERVIEW
title · beginning
Fox News's Greg Gutfeld on Colbert and Kimmel
contextual · middle
David Marchese HOST OF "THE INTERVIEW" THE NEW YORK TIMES
contextual · middle
Greg Gutfeld FOX NEWS HOST
branding · end
The Interview
branding · end
The New York Times
I wanna start with the the biggest story in late night this year Mhmm. Or biggest stories, I should say, which are, the impending cancellation of Colbert and Kimmel's suspension. Yeah. Do do you remember what your immediate reaction to to the news of both was? I yes, why did it take so long? Because, you know, I crushed them like bugs, David. I crushed tier, and I'd thrown them into the wind, and they were still here. I call it entertainment welfare. The only reason why they were around for so long despite the fact that their numbers were dropping was tier fact that they kind of, like, towed the line. So I guess when I heard that they were gone, it really didn't surprise me because the numbers were saying it. I don't think it was political. I didn't know anybody, and I'm counting my many liberal friends who watched them. And I think it's because it wasn't entertainment anymore. It was more like a therapy session for people that were upset at the world. So you don't give any credence to the notion that, you know, there were larger corporate political considerations that went into tier it wanted to happen both very young. I think people I think people kinda understand that they there's never been anybody who's ever really folded because of Trump saying you suck. You know what I mean? If the numbers were there, it wouldn't make any difference. Was it extra noise in the story? Probably. But I I honestly think that this stuff was the grumbling was already there. Do you actually see Kimmel, Colbert, and Fallon as competition? Not really. Is there any kind of actual animosity there? Because No. Because, you know, I best good was looking up stuff you said about Colbert. It's like, you know, you call him a smug loser or something like that. Better tier one that stood out for me about, Kimmel was, let me make sure I get this right. If that man was any more full of he'd be a colostomy bag. Yes. There's no it doesn't tip over into personal animosity. No. I have this thing called the hierarchy of smears. And that means if you at the hierarchy of smears, you call somebody a fascist who's gonna destroy the worse. I can call you anything.