@lobo__films
Instagram · Cinematic Trailer
@lobo__films Dope project I got to be a part of last month editing this for @celsiusofficial Creative/Producer: @edangeli123 Camera Ops: @prestonsmithphotography @leviarnold.co Color Grade: @leviarnold.co Edit/SFX/ Graphics: 🙋🏻♂️ #editor #editing #mls #futbol #ussoccer #celsius
Performance
Video #8626 · Cinematic Trailer
[01]
The video presents a fast-paced commercial montage showcasing various Major League Soccer (MLS) players performing athletic feats on the field. These action shots are intercut with clips of players opening and drinking Celsius energy drinks, visually linking the product to high performance. The video uses rapid editing, dynamic camera angles, and visual effects to create an exciting tone, culminating in a final branding screen identifying Celsius as the official energy drink partner of MLS.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Visual hook · 75%
The video opens with a dynamic, low-angle shot of a soccer player kicking a ball, immediately followed by a rapid cut to an extreme close-up of a Celsius can being opened with a dramatic spray. The fast pace and unusual camera angles create immediate visual interest.
[06]
Steal this for your own video
Open with a dynamic low-angle shot of doing , then rapidly cut to an extreme close-up of being used with .
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, high-impact action shot that establishes the video's energetic theme and visual style before any branding is shown.
Payoff
A clear and authoritative branding statement or logo reveal that solidifies the product's role and official status in the context shown, serving as the final word and call to association.
[08]
The structural pattern this video runs on
Framework
The Cause & Effect Energy Loop
To create a powerful, non-verbal association between a product (the cause) and a desired high-energy outcome (the effect) through a rapid, stylized montage that builds in intensity.
The Priming Action
A single, powerful action sequence that sets the context and establishes the desired state or outcome (e.g., athletic performance).
The Ritual
A sensory-focused sequence showing the product being prepared and consumed, using satisfying sounds and close-ups to position it as the direct fuel for the action.
The Effect Montage
A rapid, multi-clip sequence showcasing various examples of the desired outcome, amplified with stylized visual effects and fast-paced music to convey overwhelming energy and dynamism.
The Midpoint Reinforcement
A brief pause in the high-octane action to show the product in a different, desirable context (e.g., cool, refreshing, available), reinforcing its appeal and breaking the pace before the climax.
The Climax Montage
A final, intensified burst of action sequences, building on the established energy to a peak and demonstrating sustained effect.
Dope project I got to be a part of last month editing this for @celsiusofficial Creative/Producer: @edangeli123 Camera Ops: @prestonsmithphotography @leviarnold.co Color Grade: @leviarnold.co Edit/SFX/ Graphics: 🙋🏻♂️ #editor #editing #mls #futbol #ussoccer #celsius
branding · end
CELSIUS MLS OFFICIAL ENERGY DRINK PARTNER OF MLS
informational · end
Functional, essential energy beverage. Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. For more information visit celsius.com. ©2024, Celsius, Inc. All Rights Reserved.