@omgadrian
Instagram · Skit
@omgadrian #KaiserPermanentePartner Adulting: ugh bills, taxes, responsibilities, Health care!? Health care doesn’t need to be a “Whole Big Thing” thanks to @KaiserPermanente #ad #PaidPartnership
Trending short videosComedic skit promoting healthcare app
The edit1 shot · 5 text
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Performance
- Views
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- Likes
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- Comments
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- Engagement
- 0.1%
- Outlier
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Video #9487 · Skit
Comedic skit promoting healthcare appfrom @omgadrian
[01]
Overview
The creator uses a humorous skit to address the difficulties of 'adulting,' specifically paying bills and managing healthcare. He transitions into street interviews to ask strangers about adulthood, then introduces Kaiser Permanente's app as a solution for freelancers, demonstrating its ease of use through a scripted interaction with a virtual doctor.
[02]
Simple outline
- 1Highlight relatable struggle
- 2Validate via interviews
- 3Introduce brand partner
- 4Visualize key feature
- 5Deliver emotional takeaway
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
ADULTING MADE EASY
Verbal hook · 40%
Adulting? Let's talk about it.
Visual hook · 15%
The creator walking briskly outdoors, followed immediately by a cut to him sitting at a table interacting with an animated 'Pay Rent' button.
[06]
Hook template
Steal this for your own video
MADE EASY
- — BUDGETING MADE EASY
- — MEAL PREPPING MADE EASY
- — TAX FILING MADE EASY
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Relatable Struggle: Opens with a high-energy, text-heavy declaration of a universal life difficulty (e.g., 'Adulting') to instantly align with the viewer's lived experience.
Payoff
The Caring CTA: Closes with a warm, personal appeal to the audience's welfare, seamlessly linking the emotional sentiment to the commercial call to action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatable Problem-Solution Skit
Validates a universal life struggle through humor and social proof before presenting a product as the surreal, magical solution to that specific pain point.
- 1
The Pain Point Enumeration
Rapidly lists specific, unglamorous stressors associated with the hook topic to build tension and agreement.
- 2
The Social Validation
Uses man-on-the-street interviews to prove the specific problem is widespread and real, adding authenticity and a humor break.
- 3
The Solution Bridge
Directly pivots from the validated problem to the brand partner, positioning them as the 'cheat code' for the issue.
- 4
The Metaphorical Demo
Uses a surreal, humorous skit (e.g., a doctor appearing in the room) to visually dramatize the product's ease of use or accessibility.
- 5
The Moral Justification
Shifts tone from humor to sincerity, offering a philosophical reason why solving this problem is essential for personal well-being.
Themes
Techniques
Trends
Post caption
#KaiserPermanentePartner Adulting: ugh bills, taxes, responsibilities, Health care!? Health care doesn’t need to be a “Whole Big Thing” thanks to @KaiserPermanente #ad #PaidPartnership
Text overlays
title · beginning
ADULTING MADE EASY
contextual · beginning
PAY RENT
branding · beginning
KAISER PERMANENTE
title · middle
BUT NOT ANYMORE
title · end
I CARE ABOUT YOU ALL DEEPLY
Transcript
Adulting. Let's talk about it. Ugh. Bills? Taxes? Responsibilities? Health care? Bro. Yeah. This stuff isn't sexy. Well, today, I'm gonna put you all in game in partnership Yes I ask you a question? I have a boyfriend. So when do you feel like you became an adult? When I had to get my own health care coverage. When I had to get health care coverage. Do you have any? No. Yeah. Unfortunately, a lot of us freelancers don't, And I know it seems Complicated. I don't really understand it at all. Better not anymore. With Kaiser Permanente's award winning app, it's like having a team of health care experts right at your fingertips. Woah. This is incredible. Yo. Are are you real? Yeah. I'm real. With on demand virtual care, you have access to a clinician 247 because you can't take care of the things you need to do Without taking care of yourself first. Anyways, it doesn't have to be a whole big thing. Because with Kaiser Permanente, that isn't the case. I care about you all deeply, so please take care of yourselves, and let's all properly adult together. You bad find out more with the link in my bio. Peace.