@omgadrian
Instagram · Vlog
@omgadrian #ad My first time at CES was incredible! I got to witness the @delta Keynote at @spherevegas and it was absolutely mind blowing. Words cannot describe how truly incredible of an experience it was. I’m SO excited to see all of the new partnerships and features Delta has for its SkyMiles Members come to life throughout the year. Proud to be part of the family that’s been soaring the skies for 100 years & another 100 more 😌
Performance
Video #9518 · Vlog
[01]
The creator documents his trip to CES 2025 with Delta, starting from the airport arrival to exploring the convention floor. He showcases Delta's centennial history exhibit, premium hospitality, and merchandise before attending the main keynote event at the Sphere. The vlog concludes with highlights from the keynote presentation and the afterparty featuring Lenny Kravitz.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
CES 2025 #DELTAPARTNER
Verbal hook · 70%
So we all know who delivers the most premium experience in the skies, but how about when you're on the ground?
Visual hook · 15%
Low-angle shot of a silver suitcase rolling on a baggage carousel followed by a dynamic transition to the creator grabbing it.
[06]
Steal this for your own video
We all know delivers the most in , but how about when you’re ?
[07]
The promise the opener makes, and how the video pays it back
Hook
The Domain Challenge: Establishes a known truth about the subject (e.g., good in the air) and poses a challenge regarding a new context (e.g., good on the ground).
Payoff
The High-Note Exit: A montage of celebration (fireworks, concert) that resolves the energy at its highest point before the sign-off.
[08]
The structural pattern this video runs on
Framework
The VIP Experience Arc
Validating a brand's authority by taking the viewer behind the velvet rope of an exclusive event, escalating from tangible perks to a sensory climax.
The Access Pass
Establishes the creator's presence at the exclusive location, using a physical prop (badge) to prove legitimacy and inject personality.
The Context Switch
Briefly acknowledges the wider environment (CES floor) before pivoting focus to the specific, exclusive brand activation.
The Heritage Anchor
Builds narrative depth by showcasing the brand's history or legacy, adding educational value to the entertainment.
The Privilege Flex
Demonstrates the tangible benefits of the experience (food, hospitality, merch) to create viewer desire and envy.
The Sensory Climax
The narrative peak featuring the most visually spectacular moment (The Sphere), described as indescribable to emphasize magnitude.
The Status Spike
A surprise reveal of a high-status figure or celebrity (Tom Brady) to validate the event's importance.
The Relevance Bridge
Connects the brand's corporate announcement directly to the creator's specific niche (YouTube partnership) to ground the experience.
#ad My first time at CES was incredible! I got to witness the @delta Keynote at @spherevegas and it was absolutely mind blowing. Words cannot describe how truly incredible of an experience it was. I’m SO excited to see all of the new partnerships and features Delta has for its SkyMiles Members come to life throughout the year. Proud to be part of the family that’s been soaring the skies for 100 years & another 100 more 😌
title · beginning
CES 2025 #DELTAPARTNER
informational · middle
100 YEAR DELTA AIR LINES
title · end
THE MAIN EVENT
narrative · end
INSANE TO SAY THE LEAST
So we all know who delivers the most premium experience in the skies, but how about when you're on the ground? Okay. So here we are in Las Vegas with our good old friends, Delta. I'm attending CES for the first tier, and we have a lot of exciting things ahead of us. But first, we look at my badge. Can you believe they let me get away with this? Okay. Let's go. This convention is safe. I honestly could have been here for hours, but what we're about to head to next is the main event. I have never been to Spear before, so I'm hyped to be headed over. We're here for the Delta no, better, of course, worst, all of the incredible activations in the atrium. As an aviation nerd, I was so hyped to see all of Delta's history in the exhibits like this. Can you believe that they're the first US airline to hit the one hundred year rank? And in true Delta fashion, they had everything for us SkyMiles members from the incredible food and hospitality, and of course, the merch. You know I couldn't leave here without running it up. And no, finally, the main event. When I tell you I cannot put into words the experience and sphere, it is insane no say the least. See, the innovation that they've added to the experience is what truly sets Delta apart. But wait, did they just bring out the Good? And down to the fact that they've even partnered with YouTube, having creators like you and I on demand in their in flight experience is a literal dream. What an incredible night. This was the only way to end it. Now off to party the rest of the night away with Lenny Kravitz. Thanks for coming with me. Bye.