@imsteviesells
Instagram · Talking Head Edit
@imsteviesells You could spend $1000 and get $200 cash back with @paypal. Link in my bio to save the offer! #PayPalPartner
@imsteviesells
Instagram · Talking Head Edit
@imsteviesells You could spend $1000 and get $200 cash back with @paypal. Link in my bio to save the offer! #PayPalPartner
Performance
Video #9528 · Talking Head Edit
[01]
The creator sits amidst holiday wrapping paper to discuss seasonal expenses, then introduces a PayPal cashback offer as a solution. He demonstrates the value by showing specific tech purchases like earbuds and a phone, calculating the savings, and concludes with a screen recording tutorial on how to save the offer in the app.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
November and December are my most expensive months of the year between buying gifts and traveling.
Visual hook · 55%
The creator is sitting on the floor surrounded by festive red snowflake wrapping paper, actively wrapping a gift, which immediately establishes the holiday context.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Universal Stressor
Payoff
The Time-Bound Directive
[08]
The structural pattern this video runs on
Framework
The Seasonal Value Anchor
Connects a universal seasonal stressor to a specific solution, validates the value through concrete mathematical examples, and closes with time-sensitive urgency.
The Hero Reveal
Introduces the partner or product as the direct antidote to the established pain point, highlighting key specs immediately.
The Credibility Bridge
Validates the offer's quality or rarity to transition the viewer from skepticism to genuine interest.
The Concrete Calculus
Applies the abstract benefit to specific, tangible examples (low ticket and high ticket) to visualize the exact return on investment.
The Friction Removal
Demonstrates the specific, low-effort mechanism required to claim the benefit, removing barriers to entry.
You could spend $1000 and get $200 cash back with @paypal. Link in my bio to save the offer! #PayPalPartner
branding · throughout
PayPalPartner
informational · beginning
20% cash back
informational · beginning
Pay-In-Four
informational · beginning
December 8th
contextual · middle
My old phone
contextual · end
Black Friday
contextual · end
Cyber Monday
No and December are my most expensive months of the year between buying gifts and traveling. But this year, PayPal is offering 20% cashback on paying for purchases before December 8. No fees, no interest. It's one of the best offers I've ever seen. So I've partnered with them to make the most of my money. That means when I bought this $100 pair of earbuds from my friend who I swear loses at least five pairs of these a year, I get $20 cash bad. Or this new $1,000 phone I bought for myself because my old phone camera literally doesn't even focus anymore. Dollars 200 cash bad. And this could stack with any deals from your favorite brands. All you need to do is save the offer in the PayPal app before you use Pay rank For when shopping online. Save it now in your PayPal account before you do your holiday shopping on Black Friday and Cyber Monday. I put it in my bio if you wanna check it out. Peace.