@buildwithbert
Instagram · Vlog
@buildwithbert Pt.7 Finished the roof. Time for house wrap! #dıy #series #customhome #modernhome #construction #roofing
Trending short videosMan documents building his own house
The edit1 shot · 4 text
Shots Text
Performance
- Views
- 9.7M
- Likes
- 574.7K
- Comments
- 1.9K
- Engagement
- 5.9%
- Outlier
- 1.8×
Video #9674 · Vlog
Man documents building his own housefrom @buildwithbert
[01]
Overview
Bert updates his audience on his home build progress, specifically demonstrating his method for installing house wrap. He uses a timelapse to show the installation, explains his technique for keeping it straight, updates viewers on delays due to travel and rain, and teases upcoming interior framing and porch work.
[02]
Simple outline
- 1Establish identity and goal
- 2Demonstrate technical competence
- 3Update project status
- 4Reveal finished work
- 5Outline future steps
[03]
Related videos
1.3M1.4×Vlogging the process of building a house@buildwithbert · Journey Documentation
1.9M2.1×Man documents building his house@buildwithbert · Journey Documentation
1.2M1.3×Documenting solo house build process@buildwithbert · Journey Documentation
774.4KDocumenting a DIY house build@buildwithbert · Journey Documentation
2.4M1.4×Process of building garage stairs@buildwithbert · Process
1.2M1.4×DIY house build progress update@buildwithbert · Journey Documentation
2.4M1.4×Vlogging the DIY house build@buildwithbert · Journey Documentation
2.5M1.6×Father and son install siding@buildwithbert · Journey Documentation
686.3KDIY house build progress vlog@buildwithbert · Journey Documentation
3.6M1.2×DIY window jamb building process@buildwithbert · Process
1M1.1×Documenting house roof truss installation@buildwithbert · Journey Documentation
981.3K1.2×Creator vlogs house building process@buildwithbert · Value Vlog[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Trying to talk myself into working today 😂
Verbal hook · 25%
My name is Bert, and I'm gonna build my house.
Visual hook · 20%
A man standing on a roof in foggy, overcast weather drinking coffee, creating a moody and relatable atmosphere.
[06]
Hook template
Steal this for your own video
Trying to talk myself into today 😂
- — Trying to talk myself into filing my taxes today 😂
- — Trying to talk myself into leg day today 😂
- — Trying to talk myself into cleaning out my inbox today 😂
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Reluctant Start - A relatable moment of hesitation or humor (drinking coffee, staring at work) that humanizes the creator before the labor begins.
Payoff
The Serial Hook - Leaving the viewer with a clear understanding of the immediate next steps, transforming the video from a standalone clip into a chapter of a larger story.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Serial Project Log
A serialized update format that blends technical education with personal narrative, using a specific task to advance a macro goal while maintaining viewer investment through transparency about delays and future plans.
- 1
The Identity Anchor
A standardized opening phrase that re-states the creator's name and the massive, overarching goal (e.g., 'building my house') to orient new viewers immediately.
- 2
The Technical Thesis
A detailed explanation of the specific method being used for today's task, establishing competence and defining 'quality' to satisfy viewers who crave expertise.
- 3
The Reality Check
A direct-to-camera update explaining timeline gaps, external obstacles (like weather), or personal delays to build authenticity and trust.
- 4
The Pivot Promise
Using the current obstacle (e.g., rain) to set up a teaser for different, upcoming content (interior tour) to keep engagement high despite setbacks.
- 5
The Milestone Reveal
A wide shot showing the completed sub-task, providing visual satisfaction and proof of progress.
- 6
The Future Roadmap
A concise, chronological list of the next 3-4 specific tasks, creating a narrative bridge to the next video and encouraging a follow.
Themes
Techniques
Trends
Post caption
Pt.7 Finished the roof. Time for house wrap! #dıy #series #customhome #modernhome #construction #roofing
Text overlays
contextual · beginning
Trying to talk myself into working today 😂
contextual · middle
*All the way across that wall*
contextual · middle
This week:
call-to-action · end
Interior tour will be up next!
Transcript
My name is Bert, and I'm gonna build my house. I'm gonna start doing some, house wrap, I think. There's a few different ways to put rank on, but the way I like to do it because it really bugs me if it's not straight and it's all rank. And it's absolutely off limits to put the words upside down. But what I do is I'll tack a corner and then pull the roll all the way out, cut it, go along the whole bottom, tack that on, and then I'll go to the center and then get that nice and straight up the center and then work my way out from the center. I was out of town this, past week, so I wasn't able to work on my house a whole lot. But I'm gonna keep doing some house rank. And then it's supposed to rain kinda, like, all hazy out here. So I think when it starts raining, I'm gonna go inside and then give you guys a little tour of what the interior looks like. And, I still gotta do a little bit of framing in there, but, otherwise, most of the interior framing's done. Got the house all wrapped all the way around. So the next thing I'm gonna do is frame the porch up on the front here. And once I do that, I can set windows, and then I'll start doing my rough ins on the inside.