@byantonlangreiter
Instagram 路 Talking Head Edit
@byantonlangreiter The first ever official artwork for The Ashes 馃弿 For this year鈥檚 Ashes, we have teamed up with @cricketaustralia to create the first ever official artwork for an Ashes series published by ODITI聽 This is an officially licensed artwork. You can purchase prints of the artwork now via www.oditi.com
Performance
Video #9742 路 Talking Head Edit
[01]
The creator narrates the story of being commissioned to create the official artwork for The Ashes cricket series. He explains the tight one-week deadline, demonstrates the tufting process through a montage, and reveals the final textured rug artwork.
[02]
[03]
245.6K2.9脳Making a Wimbledon tennis rug@byantonlangreiter 路 Process
157.5K1.9脳Artist documents wool art collection journey@byantonlangreiter 路 Day X of Doing Y
542K5.1脳Making wool art of Federer@byantonlangreiter 路 Process
167.1K1.9脳Artist creates tennis themed wool rug@byantonlangreiter 路 Journey Documentation
115.6K1.5脳Making football art from wool@byantonlangreiter 路 Journey Documentation
188.5K2.3脳Making a Wimbledon-inspired wool artwork@byantonlangreiter 路 Day X of Doing Y
157.2K2脳Artist creates detailed cowboy rug artwork@byantonlangreiter 路 Journey Documentation
393.9K3.7脳Artist shares origin story and reveal@byantonlangreiter 路 Newsletter Lead Magnet
158.1K15.8脳Artist documents making art series@byantonlangreiter 路 Journey Documentation
809.9K81.4脳Artist shows 3D art process@byantonlangreiter 路 Process
243.8K2.1脳Showing the process of art.@olympics 路 Process
830.7K1.1脳Collaborative tie-dye art process reveal@dyesngoodvibes 路 Process[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 50%
HERES HOW A 19 year old was able to create the official poster for the Ashes.
Verbal hook 路 35%
Here's how a 19 year old was able to create the official poster for the Ashes.
Visual hook 路 15%
Wide shot of a young man standing on a golf course at dusk with large yellow text overlays appearing behind and around him.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Improbable Achievement: Immediately stating a high-status result achieved by an underdog persona to generate curiosity.
Payoff
The Grand Reveal: A dramatic, high-quality presentation of the final deliverable that resolves the tension and proves the hook true.
[08]
The structural pattern this video runs on
Framework
The Underdog Commission Arc
A linear story that validates a creator's authority by detailing a high-stakes professional opportunity with a severe constraint, culminating in a visual proof of competence.
The Inciting Invitation
Establishing the backstory of how the creator was approached for the opportunity to build credibility.
The Prestige Anchor
Elevating the stakes by comparing the project to a globally recognized standard or event to establish value.
The Constraint Twist
Introducing a severe limitation (time, resources, or skill) that adds tension to the narrative.
The Kinetic Montage
A fast-paced visual sequence demonstrating the labor, craft, and specific steps taken to meet the deadline.
The first ever official artwork for The Ashes 馃弿 For this year鈥檚 Ashes, we have teamed up with @cricketaustralia to create the first ever official artwork for an Ashes series published by ODITI聽 This is an officially licensed artwork. You can purchase prints of the artwork now via www.oditi.com
title 路 beginning
HERES HOW A 19
title 路 beginning
year old was able
title 路 beginning
to create
title 路 beginning
the official poster
title 路 beginning
for the Ashes.
branding 路 beginning
ODITI
informational 路 middle
ONE WEEK!
informational 路 end
The 2025 ashes artwork.
Here's how a 19 year old was able to create the official poster for the Ashes. It all started two weeks ago when I was invited to a meeting with a company called Good, a brand that uses real artists to create posters for major events. That's when they asked me to create the first ever official artwork for the Ashes. Concepts similar to the role in Garros where each year they ask an artist to create a poster for that year's tournament. I was immediately sold, but there was one catch. I had one week to make. With only seven days to create my design, tough to shave it, get it stretched rank scanned, I knew it was going to be tight. But this was definitely an opportunity I didn't want to miss. So tier it is. The 2025 Ashes album. If you like this piece, comment the word Ashes and I'll send you the details.