A script that is already a hook
The first line of the script is the first second of the video. Write that line before the explanation.
Line one is the hook
A question, a number, a rejected idea, or the result already happening.
Then the proof
Two or three sentences. Not a preamble.
Then the video
The script feeds text to video, a voice, and captions.
How it gets made
01
Write the opening line.
02
Add the proof.
03
Render.
Questions
- Do you write the script for me?
- You can start from a prompt. Read the line before you publish it. The model is not the expert in your niche.
More
A product video that opens on the product
The first frame is the thing you sell. The benefit is the next line. A lifestyle city shot is not the product.
Ads that test the hook, not the font
An ad variant is the same offer on a different first second. Render those. Do not restyle the logo and call it a test.
Faceless shorts that still have a first second
No face is fine. A blank title card is not. Open on a hook clip, a product, or the action.
The hook is free. The render is a credit.
$10 buys 20 credits. Credits do not expire. Downloading a hook MP4 does not spend one.