Video hooks

H.02

Transformation & Payoff

Shows or promises change, progress, outcomes, or aspirational end states.

8.2K videos

• “before/after, Day X journey, glow up, product reveal”

• @theoutgoingco4.7M viewsWhy being sober is cool now
• @apple5.4M viewsA static shot of a vintage Apple Macintosh computer on a clean white background, which creates nostalgia and curiosity. A hand then enters the frame holding a large knife, creating a strong pattern interrupt and suspense.
• @specializedgerman1.1M viewsHey, dad. Where do you guys wash your hands?
• @towaonline1.5M viewsEvery 'Home Lab' guy is exactly 6 months away from this exact psychological breakdown:
• @districtupdates3.4M views30th CENTURY DISTRICT
• @juneberryclub950.5K viewsI'm Starting Clothing Brand