Testimonial videos with the result up front
A testimonial that starts with “hi, my name is” gets skipped. Start with the outcome, then the person.
Outcome, then name
The number or the before-and-after is the hook. The introduction is later.
Avatar or a real clip
Use a customer clip if you have one. An avatar is a stand-in, and it should be labeled.
One story
One customer, one result. Not a montage of logos.
How it gets made
01
Write the result in one line.
02
Record or generate the person.
03
Caption the line they would actually say.
Questions
- Can I fake a customer?
- Do not. Use a real quote, or label the video as a dramatization.
More
One short, cut for the feed it is going to
The same hook can lead a TikTok, a Reel, and a Short. The frame is vertical. The first second does not change.
Snapchat video with the same first second
Snapchat still skips a slow open. Use the same hook you would use on TikTok, and keep the video short.
Shopify product videos that open on the product
A product video that opens on a lifestyle stock shot looks like an ad. Open on the product doing the thing.
The hook is free. The render is a credit.
$10 buys 20 credits. Credits do not expire. Downloading a hook MP4 does not spend one.