Viral Hooks
Trending short videosThanksgiving trend turns bridge update
W

@wsdot

Instagram · Skit

@wsdot It’s important to bring enough girder to have a second helping. Happy Thanksgiving from the NB SR 167 bridge in Pacific! We said crews would work 24 hours a day, seven days a week to get this bridge fixed, and we meant it. That means contractor crews are spending the holiday setting a 60-foot long, 26-ton girder on the bridge across Third Avenue Southwest. Girder? I hardly know her! This bridge was damaged earlier this fall by an over-height vehicle. NB SR 167 remains reduced to one lane between Stewart Road and just north of the Third Avenue Southwest overpass until work is completed in early 2026. Crews are continuing with falsework/formwork in anticipation of the first concrete pour next week. This Thanksgiving, we’re grateful to the people who are spending time away from their loved ones to make this fix as quickly and safely as possible.

View original on Instagram

The edit1 shot · 6 text
Shots Text

Performance

Views
818.2K
Likes
65.8K
Comments
234
Engagement
8.1%
Outlier
2.9×

Video #10067 · Skit

Thanksgiving trend turns bridge updatefrom @wsdot

[01]

Overview

The video begins with a sequence of individuals introducing themselves and their Thanksgiving dishes, establishing a wholesome holiday tone. It then abruptly pivots to a night-time construction site, revealing a massive concrete girder being installed on the NB SR 167 bridge, humorously adapting the trend to deliver a project update.

[02]

Simple outline

  1. 1Establish familiar trend pattern
  2. 2Build rhythm through repetition
  3. 3Deliver exaggerated scale punchline

[03]

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[04]

Classification

Format
Skit
Concepts
TrendjackingSurprise Reveal
Elements
Surprise Location RevealJump CutText Overlay
Account
BrandLocal Business
Topics
Local

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

I'm Reece and I brought the cornbread.

Visual hook · 55%

A young boy standing in a living room holding a basket of cornbread, looking directly at the camera, establishing a familiar social media trend format.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Immediate visual and audio recognition of a popular 'potluck roll call' viral trend format.

Payoff

The comedic juxtaposition of a massive 26-ton infrastructure element being presented with the same casual tone as a side dish.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Trend-Jack Bait & Switch

Establish a familiar, human-scale social media format to build trust and rhythm, then break the pattern with a niche-specific, exaggerated punchline to create comedic contrast.

  1. 1

    The Trend Initiation

    Introduces the first participant with a standard contribution to establish the format's rules.

  2. 2

    The Pattern Confirmation

    Second participant reinforces the format, signaling to the viewer that this is a standard iteration of the trend.

  3. 3

    The Rhythm Builder

    Third participant maintains the cadence, lulling the viewer into a state of passive expectation.

  4. 4

    The False Peak

    Fourth participant presents the traditional 'main event' item (turkey), suggesting the sequence is reaching its natural conclusion.

  5. 5

    The Scale Disruption

    Sudden transition to industrial footage with a voiceover that mimics the format but scales the 'contribution' to absurd proportions.

Themes

  • Community update
  • Holiday celebration
  • Humor
  • Infrastructure

Techniques

  • Pattern interruption
  • Trendjacking
  • Contrast

Trends

  • I'm [Name] and I brought [Dish] trend

Post caption

It’s important to bring enough girder to have a second helping. Happy Thanksgiving from the NB SR 167 bridge in Pacific! We said crews would work 24 hours a day, seven days a week to get this bridge fixed, and we meant it. That means contractor crews are spending the holiday setting a 60-foot long, 26-ton girder on the bridge across Third Avenue Southwest. Girder? I hardly know her! This bridge was damaged earlier this fall by an over-height vehicle. NB SR 167 remains reduced to one lane between Stewart Road and just north of the Third Avenue Southwest overpass until work is completed in early 2026. Crews are continuing with falsework/formwork in anticipation of the first concrete pour next week. This Thanksgiving, we’re grateful to the people who are spending time away from their loved ones to make this fix as quickly and safely as possible.

Text overlays

  • contextual · beginning

    I'm Reece and I brought the cornbread.

  • contextual · beginning

    I'm Pattie and I brought the mashed potatoes.

  • contextual · middle

    I'm Matt and I brought the salad.

  • contextual · middle

    I'm Tom and I brought the turkey.

  • contextual · end

    AND WE BROUGHT THE 26-TON CONCRETE GIRDER.

  • branding · end

    HAPPY THANKSGIVING FROM THE NB SR 167 BRIDGE

Transcript

I'm Reese, and I brought the gourmet. I'm Patty, and I brought the mashed potatoes. I'm Matt, and I brought the salad. I'm Tom, and I brought the turkey. And we brought the 26 ton concrete gator.

Thanksgiving trend turns bridge update | Viral Hooks