@fairwayfields
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@fairwayfields Just getting started. Fairway Fields - Chesterville, Maine.
Trending short videosInspiring golf course renovation story carousel
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Video #10250 · Carousel
Inspiring golf course renovation story carouselfrom @fairwayfields
[01]
Overview
A compelling 17-slide carousel documenting the 6-month journey of purchasing an abandoned golf course and transforming it into an operating business called Fairway Fields. It showcases the manual labor, construction, and eventual success of the renovation.
[02]
Simple outline
- 1Hook with extreme before state
- 2Reveal the contrarian vision
- 3Montage the building process
- 4Reveal first major milestone
- 5Tease future growth for followers
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 60%
6 months ago this was an abandoned golf course...
Verbal hook · 15%
Just getting started.
Visual hook · 25%
High-quality aerial drone shot of a vast landscape with autumn foliage, immediately establishing scale and setting.
[06]
Hook template
Steal this for your own video
ago this was ...
- — 8 months ago this was an empty warehouse...
- — 1 year ago this was a failing restaurant...
- — 90 days ago this was an overgrown vacant lot...
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Establish a dramatic timeframe and an extreme 'before' state to create immediate curiosity about the transformation.
Payoff
Express gratitude and promise future updates to convert passive viewers into invested, long-term followers.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Build-in-Public Transformation Arc
Leveraging the contrast between a neglected 'before' state and a functional 'after' state, using a rapid montage of hard work to earn the audience's respect before teasing future developments to secure long-term investment.
- 1
The Bleak Context
Provide proof or context of how bad the initial state was to amplify the scale of the challenge.
- 2
The Contrarian Vision
State the unique perspective or opportunity the creator saw when others saw a lost cause.
- 3
The Gritty Montage
A rapid sequence of slides showing the actual hard work, step-by-step, to build credibility and demonstrate 'sweat equity'.
- 4
The First Milestone
Reveal the initial transformation or launch after a specific period of effort, providing a satisfying mid-point payoff.
- 5
The Value Moat
Highlight the unique selling propositions, competitive advantages, or features of the newly built asset.
- 6
The Soft Pitch
Subtly introduce a monetizable element or product now that credibility and goodwill have been established.
- 7
The Relentless Grind
Show that the work didn't stop after the first milestone, proving ongoing commitment and continuous improvement.
- 8
The Open Loop
State that the current progress has barely scratched the surface, creating anticipation for the next phase.
Themes
Techniques
Trends
Post caption
Just getting started. Fairway Fields - Chesterville, Maine.
Text overlays
title · photo_0
6 months ago this was an abandoned golf course...
contextual · photo_1
It had been untouched for 10 years
contextual · photo_1
Golf Course & Driving Range For Sale By Owners
story · photo_2
Everyone else saw an overgrown field We saw opportunity
story · photo_3
We got to work cutting grass
story · photo_4
Rebuilding the proshop
story · photo_5
Rescuing old equipment
story · photo_6
and adding something new
story · photo_7
After 4 months of work, we had an operating business
branding · photo_7
FAIRWAY FIELDS
informational · photo_8
The only driving range within an hour drive
informational · photo_9
Custom built Open-Air Simulator
informational · photo_10
and products to sell online (available now)
story · photo_11
We continued grinding on the fields
story · photo_12
started seeing some progress
story · photo_13
and are pretty proud of how much we got done
story · photo_14
Still have barley scraped the surface
story · photo_15
next season we'll take it to a whole new level
call-to-action · photo_16
thanks for following along, we'll keep you updated 👊