@fairwayfields
Instagram · Vlog
@fairwayfields Just getting started Fairway Fields - Chesterville, Maine
@fairwayfields
Instagram · Vlog
@fairwayfields Just getting started Fairway Fields - Chesterville, Maine
Performance
Video #28933 · Vlog
[01]
The creator provides a one-year update on the renovation of an abandoned golf course, using a voiceover to guide the viewer through before-and-after comparisons of the pro shop, driving range, and fairways, while also showing his family members working on the property.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Abandoned golf course 1 year transformation
Verbal hook · 30%
Better one year exactly since we bought this old abandoned golf course.
Visual hook · 35%
First-person POV shot looking down at a golf ball and a makeshift hole in an overgrown, weedy field, immediately establishing the 'abandoned' theme.
[07]
The promise the opener makes, and how the video pays it back
Hook
An initial, shocking visual of the 'before' state that immediately establishes the scale of the challenge and the promise of a satisfying transformation.
Payoff
The payoff is a feeling of shared accomplishment and vicarious satisfaction from the progress shown, combined with a compelling reason to stay invested in the ongoing story.
[08]
The structural pattern this video runs on
Framework
The Progress Report
Documenting a significant transformation over a set period by systematically comparing 'before' and 'after' states of different project components, while humanizing the effort and teasing future developments.
The Anniversary Declaration
The creator appears on camera to state the time-based premise (e.g., 'It's been one year since...'), framing the video as a milestone update and personalizing the journey.
The Anchor Transformation
A rapid, high-impact before-and-after comparison of a key, recognizable asset (like a building or main feature) to provide immediate payoff and prove the project's success.
The 'Work-in-Progress' Tour
A showcase of both a major project currently under construction and the dramatic improvement of the surrounding area, demonstrating continuous effort and momentum.
The Humanizing Element
A brief montage showing the people behind the work, adding a personal and relatable dimension to the project.
The 'Beyond Restoration' Reveal
Highlighting a new feature or upgrade that wasn't part of the original asset, showing ambition and improvement beyond simple restoration.
The Next Frontier
The narrator identifies the next major phase or challenge of the project, shifting the viewer's focus to the future and showing the contrast between its past and current state.
The Humble Outlook & Future Hook
The creator acknowledges the remaining challenges and learning curve, which builds authenticity, and concludes by setting a clear future goal or timeline, encouraging a follow.
Just getting started Fairway Fields - Chesterville, Maine
title · beginning
Abandoned golf course 1 year transformation
contextual · middle
JUNE 2025
Better one year exactly since we bought this old abandoned golf course. I gotta show you the difference from today to last year. This is what our pro shop used to look like and this is what it looks like now. Down on the rank, we're building these seven covered bays. We're still hitting off mats down here best let's look at the difference between last year this time and this year this time. Looking freaking awesome. We good mom on the ball picker. We got dad mowing on the TriMax. We built this simulator bay last year. That was just an idea at one time. On the other side of the property is where we're starting on the worse side of things. Starting to see some solid progress down tier, but, you know, we're still learning how to maintain and grow fairways and greens. I mean, this is what it looked like down here last year this time, so pretty happy with the progress so far. It's just a long way to go.