Media literacy book recommendations listfrom @saffanabanana

Transcript

These are the book recommendations for anyone trying to see right through Yes that's in media marketing and advertising. Worst one is Amusing Ourselves to Death by Neil Postman. Some of the things he says are slightly outdated, but it does explain how if you distract us, we will drop the board and then we are susceptible to your messaging. If you want to understand exactly what drives us to thinking things, doing things, and buying things, I recommend getting this book. It's called The Psychology of Persuasion by Robert Cialdini. It's 500 pages of explaining every single bias that we have and why we behave therefore in the ways that we do. This is the book that I would say is most leveraged by, like, capitalists in order to get us to think and do and really believe stuff. If you don't have time for that book, you could read this book which shortcuts a lot of it to do with buying behaviors specifically. It's called The Choice Factory by Richard Shoten. To understand why some ideas live in your head rent free and how to come up with those ideas and how people come up with these ideas, you can read this book. It's called Made to Stick by Chip and Dan Heath. It's a very entertaining book and it's a really easy read. The last one is the oldest one and is also still probably the most relevant one for anyone trying to see genuinely right through the best of media and marketing. It's called Manufacturing Consent by Noam Chomsky. It's very thorough. I will, give it you that. Read the first few chapters if you do nothing else because that's what's going to impact the way you consume news for the rest of your life. Okay? That's it on that. I hope that's helpful. Bye.