@paulinashelkova
TikTok · Carousel
@paulinashelkova #maleup #repurchase #sephora #sephorasale #makeuprecomendation #makeuprecommendations #patrickta #makeupbymario #hauslabs #makeuptok #makeupproducts #summerfridays #kosas #diorbeauty
Trending short videosMakeup repurchase vs pass comparison
The edit1 shot · 2 text
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Performance
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- Likes
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- Comments
- 1.1K
- Engagement
- 9%
- Outlier
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Video #11403 · Carousel
Makeup repurchase vs pass comparisonfrom @paulinashelkova
[01]
Overview
A two-slide carousel categorizing a large collection of beauty products into 'Repurchasing' and 'Not Repurchasing' groups to provide quick consumer advice.
[02]
Simple outline
- 1Establish positive baseline
- 2Deliver negative contrast
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 60%
Repurchasing / Not Repurchasing
Verbal hook · 10%
#repurchase #makeuprecommendation
Visual hook · 30%
Aesthetically arranged flat lay of high-end viral makeup products (Haus Labs, Summer Fridays, Dior) on a textured rug.
[06]
Hook template
Steal this for your own video
vs. : my verdicts
- — Repurchasing vs. Not Repurchasing: my 20 makeup verdicts
- — Keeping vs. Ditching: my 12 kitchen gadget verdicts
- — Still Using vs. Never Again: my 15 productivity app verdicts
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Present the 'approved' or 'successful' category to establish credibility and baseline taste.
Payoff
The stark contrast of the negative slide acts as the payoff, satisfying curiosity about what didn't make the cut and inviting audience debate.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Binary Verdict (Hit vs. Miss)
A rapid, two-slide contrast that categorizes items into absolute extremes (positive vs. negative) to drive engagement through polarizing opinions and quick visual consumption.
- 1
The Endorsement
Showcases the winning items under a definitive positive label, validating the audience's potential favorites and building trust.
- 2
The Rejection
Flips the script by revealing the failures under a definitive negative label, sparking debate and driving comments from those who disagree.
Themes
Techniques
Trends
Post caption
#maleup #repurchase #sephora #sephorasale #makeuprecomendation #makeuprecommendations #patrickta #makeupbymario #hauslabs #makeuptok #makeupproducts #summerfridays #kosas #diorbeauty
Text overlays
title · photo_0
Repurchasing
title · photo_1
Not Repurchasing