Viral Hooks
Trending short videosBrand's 11.11 sale cheat sheet
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@sunniesface

TikTok · Carousel

@sunniesface more is more this time of year 💋 𝗧𝗛𝗘 𝟭𝟭.𝟭𝟭 𝗦𝗔𝗟𝗘 𝗜𝗦 𝗛𝗘𝗥𝗘 shop all our best deals asap 💋 𝗙𝗥𝗘𝗘 Packable Tote in beso for every P1495 spend 💋 𝗕𝗨𝗬 𝟭 𝗚𝗘𝗧 𝟭 exclusively in stores 💋 𝗔𝗦 𝗟𝗢𝗪 𝗔𝗦 𝗣𝟵𝟵 on favorites 💋 𝗨𝗣 𝗧𝗢 𝟴𝟱% 𝗢𝗙𝗙 on bestsellers 💋 𝗨𝗣 𝗧𝗢 𝟭𝟱% 𝗢𝗙𝗙 on new collections (Stay Collection! Skin So Good! Lip Glaze!) sale starts today November 5 online and in stores 💋

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Performance

Views
681K
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1.4K
Comments
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Engagement
0.2%
Outlier
217.5×

Video #50251 · Carousel

Brand's 11.11 sale cheat sheetfrom @sunniesface

[01]

Overview

A multi-slide promotional carousel acting as a 'cheat sheet' for Sunnies Face's 11.11 sale, breaking down discounts by category (lips, face, tools, flash sales) with clear pricing and product imagery.

[02]

Simple outline

  1. 1Hook with 'cheat sheet' promise
  2. 2Lead with lowest barrier entry
  3. 3Inject time-bound scarcity
  4. 4Categorize by high-value segments
  5. 5Close with AOV incentive

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoBuying GuideShowcase Carousel
Elements
Text OverlayGrid Layout ShowcaseSolid Color BackgroundProduct Placement
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

THE 11.11 SALE Sunnies Face CHEAT SHEET

Verbal hook · 40%

more is more this time of year 💋 𝗧𝗛𝗘 𝟭𝟭.𝟭𝟭 𝗦𝗔𝗟𝗘 𝗜𝗦 𝗛𝗘𝗥𝗘

Visual hook · 15%

A massive, bold red lip graphic dominating the first slide against a clean off-white background, creating immediate brand recognition and stark visual contrast to stop the scroll.

[06]

Hook template

Steal this for your own video

THE [time-limited event or season] [CHEAT SHEET / GUIDE / DECODER] for [audience type or category]

  • — THE BLACK-FRIDAY-WEEK CHEAT SHEET for First-Time Home Gym Builders
  • — THE TAX SEASON CHEAT SHEET for Freelance Designers
  • — THE SPRING PLANTING CHEAT SHEET for Small-Balcony Gardeners

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The 'Cheat Sheet' Title Card: A bold, simple opening slide that promises to simplify a complex or overwhelming upcoming event for the viewer.

Payoff

The Cart-Builder Incentive: A final slide that offers a tangible bonus or freebie tied to a minimum spend threshold, designed to maximize the final transaction value.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Event Survival Cheat Sheet

Organizing overwhelming event or promotional information into highly digestible, categorized 'cheat sheets' to reduce friction and drive targeted action.

  1. 1

    The Lowest Barrier Entry

    Immediately follows the hook by showcasing the absolute most accessible or lowest-priced options to capture attention and prove immediate value.

  2. 2

    The Scarcity Injection

    Introduces a highly specific, time-bound, or exclusive sub-event (like a flash sale) to drive immediate, scheduled action and FOMO.

  3. 3

    The Category Deep-Dives

    A sequence of slides that systematically breaks down offerings by logical groupings (e.g., product types, use cases), highlighting the maximum potential value or discount for each specific segment.

Themes

  • E-commerce promotion
  • Holiday sales
  • Brand cataloging

Techniques

  • Graphic design
  • Grid layouts
  • Typography hierarchy
  • Product photography integration

Trends

  • 11.11 Mega Sales
  • Brand cheat sheets
  • Visual shopping guides

Post caption

more is more this time of year 💋 𝗧𝗛𝗘 𝟭𝟭.𝟭𝟭 𝗦𝗔𝗟𝗘 𝗜𝗦 𝗛𝗘𝗥𝗘 shop all our best deals asap 💋 𝗙𝗥𝗘𝗘 Packable Tote in beso for every P1495 spend 💋 𝗕𝗨𝗬 𝟭 𝗚𝗘𝗧 𝟭 exclusively in stores 💋 𝗔𝗦 𝗟𝗢𝗪 𝗔𝗦 𝗣𝟵𝟵 on favorites 💋 𝗨𝗣 𝗧𝗢 𝟴𝟱% 𝗢𝗙𝗙 on bestsellers 💋 𝗨𝗣 𝗧𝗢 𝟭𝟱% 𝗢𝗙𝗙 on new collections (Stay Collection! Skin So Good! Lip Glaze!) sale starts today November 5 online and in stores 💋

Text overlays

  • title · photo_0

    THE 11.11 SALE Sunnies Face CHEAT SHEET

  • informational · photo_1

    DEALS AS LOW AS P99 THE 11.11 SALE

  • informational · photo_1

    Tinted Moisturizer P99 P645 SAVE UP TO P546

  • informational · photo_1

    Lip Tracer P198 P395 SAVE UP TO P197

  • informational · photo_1

    The Concealer P199 P495 SAVE UP TO P296

  • informational · photo_1

    Lip Dip P199 P495 SAVE UP TO P296

  • informational · photo_1

    Juicetint P199 P445 SAVE UP TO P246

  • informational · photo_1

    Lip Elixir P199 P495 SAVE UP TO P246

  • informational · photo_1

    Lip Glaze P223 P445 SAVE UP TO P222

  • informational · photo_1

    Fluffmatte P248 P495 SAVE UP TO P247

  • informational · photo_1

    Staystick P248 P495 SAVE UP TO P247

  • title · photo_2

    FLASH SALE THE 11.11 SALE FIRST TIME ON SALE 15% OFF NOV 11 | 12AM - 2AM

  • informational · photo_2

    MatteWear Setting Spray P378 P445 SAVE P67

  • informational · photo_2

    Staystick P420 P495 SAVE P75

  • informational · photo_2

    Instant Color Corrector P420 P495 SAVE P75

  • informational · photo_2

    MatteWear Blurring Powder P420 P495 SAVE P75

  • informational · photo_2

    Staygloss P505 P595 SAVE P90

  • informational · photo_2

    RealSkin Longwear Foundation P590 P695 SAVE P105

  • title · photo_3

    SKIN & FACE UP TO 85% OFF THE 11.11 SALE

  • informational · photo_3

    Tinted Moisturizer P99 P645 Sunsafe Stick P347 P495 Sunsafe Mist P417 P595 Dream Cream P557 P795 Setting Spray P625 P695

  • title · photo_4

    LIPS UP TO 50% OFF THE 11.11 SALE

  • informational · photo_4

    Juicetint P199 P445 Lip Glaze P223 P445 Lip Dip P199 P495 Fluffmatte P248 P495 Staystick P247 P495

  • title · photo_5

    TOOLS UP TO 30% OFF THE 11.11 SALE

  • informational · photo_5

    Eyeshadow Brush 01 P206 P295 The Makeup Sponge P276 P345 Clean Brush P347 P495 The Buffing Brush P400 P445

  • call-to-action · photo_6

    FREE TOTE MIN SPEND P1495 THE 11.11 SALE