@sourpatchkids
Instagram · Process
@sourpatchkids i love to cook
Trending short videosMixing mustard with sour candy
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 9.9M
- Likes
- 239K
- Comments
- 12.1K
- Engagement
- 2.5%
- Outlier
- 3.4×
Video #11509 · Process
Mixing mustard with sour candyfrom @sourpatchkids
[01]
Overview
The creator pours a generous amount of yellow mustard into a bag of Sour Patch Kids and mixes it with a spoon to create a shocking food combination.
[02]
Simple outline
- 1Pour liquid on solid
- 2Mix with squishy sound
- 3Lift spoonful to camera
[03]
Related videos
487.5KMixing spicy chips with gummies@sourpatchkids · ASMR Process
2.4MBaking Sour Patch Kids casserole@sourpatchkids · Skit
4.7M47.6×Mixing pesto into candy bag@sourpatchkids · Satirical Expertise
1.5M6.8×Bizarre candy and cheese recipe@sourpatchkids · Satirical Expertise
1.3M21.1×Showing a weird food preference@sourpatchkids · Relatable One Shot
480.9K64.5×Couple assembles and taste tests pickle kit@juliabouvierr · Reaction
7M324.9×Brand mascot adds candy to wings@wingstop · Skit
744.1K311×Testing weird food combination hacks@peanutbutterjamietime · Rapid Fire Listicle
1.2M3.7×Improvising a chaotic bread recipe@okaycoolgigi · Process
6.5M117.8×Revealing a weird food combination@sourpatchkids · Satirical Expertise
6.6M46.1×Toilet bowl dip snack prank tutorial@dudewipes · Satirical Advice
1.7M6.1×Creator reacts to sourdough fail@okaycoolgigi · Show and Tell[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
mustard patch kids
Visual hook · 65%
Bright yellow mustard being poured directly onto a pile of colorful candy, creating an immediate visual clash and shock factor.
[06]
Hook template
Steal this for your own video
Open on a close-up of being poured directly over , then immediately start mixing it.
- — Open on a close-up of ranch dressing being poured directly over gummy bears, then immediately start mixing it.
- — Open on a close-up of maple syrup being poured directly over popcorn, then immediately start mixing it.
- — Open on a close-up of hot sauce being poured directly over ice cream, then immediately start mixing it.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Incompatible Introduction: Immediately introducing a foreign, clashing substance onto a familiar, beloved object to create instant shock.
Payoff
The Intimate Confrontation: Bringing the final, absurd creation physically close to the lens, challenging the viewer to confront the reality of the combination.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Sensory Violation Protocol
Combining two culturally incompatible elements with high-fidelity sensory details (ASMR) to trigger an immediate visceral reaction of disgust or confusion.
- 1
The Visceral Process
A focus on the physical integration of the elements, prioritizing wet, textural audio and messy visuals to force the viewer to imagine the sensory experience.
Themes
Techniques
Trends
Post caption
i love to cook
Text overlays
title · throughout
mustard patch kids