Viral Hooks

Trending short videos

Trending Food short videoson Instagram

2,095 Food videos on Instagram. Format, hook, and view count sit on each video. The videos stay on Instagram.

instagram0:14202.8K1.7%49×Satisfying ice cream assembly processCaffè Panna · Quick Hit202.8K1.7%49×instagram1:572.2M6.9%5×Humorous baking fail with propsgigi · Prop Yap2.2M6.9%5×instagram1:00546.2K7.6%16.6×Making a Mexican style cheeseburgerChef Merito Seasonings · Vlog546.2K7.6%16.6×instagram2:182M4.2%4.4×Chaotic sourdough baguette baking processgigi · Prop Yap2M4.2%4.4×instagram0:5490.3K1.3%4.4×First meal after prison releaseMichael & Raquel Bryant · Clip90.3K1.3%4.4×instagram2:59506K5.3%11.7×POV ordering at cheese shopThe Cheese Store of Beverly Hills · Vlog506K5.3%11.7×instagram1:18585.9K3%30.6×Cheesemonger demonstrates unique seasonal cheeseThe Cheese Store of Beverly Hills · Prop Yap585.9K3%30.6×instagram0:13227.9K2.3%7×Visual gag about sleep deprivationBartholomew Bakery · One Shot227.9K2.3%7×instagram0:11122.9K6.5%271.3×Showcase pierogi and kraut boardJaju Pierogi · One Shot122.9K6.5%271.3×instagram2:281.2M6.1%24.1×Dart map decides London restaurantTOPJAW · Vlog1.2M6.1%24.1×instagram0:20740K0.5%29.1×Coffee chain quality matrix chartEverything Plotted | Charts · Single Photo740K0.5%29.1×instagram1:2182.9K3.9%8.7×Brand owners try customer orderTaco Time Northwest · Talking Head Edit82.9K3.9%8.7×instagram0:55655.3K1.4%40.2×POV making a pizza processPapa Johns · Vlog655.3K1.4%40.2×instagram0:25756.1K2.2%28.4×Aesthetic vegan recipe cooking processAdina Akhmetova · Faceless756.1K2.2%28.4×instagram0:311.6M4.3%102.7×Scripted couple debates holiday foodM&S · Skit1.6M4.3%102.7×instagram3:002.2M7.4%169.2×Santa shaves beard, discovers ChristmasM&S · Skit2.2M7.4%169.2×instagram1:0195.3K6.3%26.3×Car rant about fast food prices𝙈𝙞𝙠𝙚 𝘾𝙚𝙧𝙧𝙤𝙣𝙞 · Prop Yap95.3K6.3%26.3×instagram0:31155.9K3.9%5×Controversial grocery store snack listRello · Prop Yap155.9K3.9%5×instagram0:20172.3K1.1%106.8×Son solves farm's water problemLouisiana Crawfish Co · Skit172.3K1.1%106.8×instagram695.1K6.7%12.6×Cooking show host announcement carousel.The Try Guys · Carousel695.1K6.7%12.6×instagram0:57154.2K0.8%6.2×Voiceover explains expensive cake processCOLOSSUS · Faceless154.2K0.8%6.2×instagram0:10351K4.2%3.1×Future POV fast food yapHolden Windsor · Single Take351K4.2%3.1×instagram3.7M6.7%Macro shots of holiday coffeesStarbucks · Carousel3.7M6.7%instagram1:02697.1K3.6%3.8×Comedic skit about processing deerSnuff Cup · Skit697.1K3.6%3.8×
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The study says how it is built. The library is the opening you can film.

Each video is tagged by format and hook, with its view count. Viral Hooks keeps the filmed openings.

Browse the hook library