Viral Hooks
Trending short videosPromoting charity gaming event, dice
C

@critical_role

Instagram · Speaker address

@critical_role HELP THE WORLD & BRING HOME A PIECE OF EXANDRIA 👾❤️\n\nTake it back to the 90's with us LIVE this SEPTEMBER 18th as we delve into a retro #Daggerheart adventure and partner with @ebay to auction off rare and autographed glorious goods from the #CriticalRole vaults to help support the work of our newest Critical Role Foundation partner, NCWIT! Every bit helps — let’s leave the world better than we found it together. ✨\n\nLEARN MORE & DONATE DIRECTLY ⬇️\ncritrole.com/tgit

View original on Instagram

The edit1 shot · 11 text
Shots Text

Performance

Views
719.2K
Likes
23.8K
Comments
108
Engagement
3.3%
Outlier
1.8×

Video #11853 · Speaker address

Promoting charity gaming event, dicefrom @critical_role

[01]

Overview

Two speakers present information about a charity event, highlighting the 90s theme, auction items, and celebrity guests. They encourage viewers to participate and support the cause, with one speaker creating an eBay account to bid on items.

[02]

Simple outline

  1. 1Tease desirable items
  2. 2Reveal charity connection
  3. 3Announce celebrity participants
  4. 4Promote event details

[03]

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[04]

Classification

Format
Speaker address
Concepts
Brand Showcase
Elements
Text OverlayPromotional End Card
Account
BrandPersonal Brand
Topics
GamingEntertainmentBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

TGIT THANK GOODNESS IT'S THURSDAY!

Verbal hook · 10%

Oh, pretty.

Visual hook · 25%

Close-up shot of colorful, unique dice in a display case.

[06]

Hook template

Steal this for your own video

[DAY OF THE WEEK] just got better: [EVENT OR EXPERIENCE].

  • — Thursday just got better: a 90s charity gaming auction.
  • — Saturday just got better: a free community cooking class.
  • — Monday just got better: a behind-the-scenes museum night.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The hook is the reveal of attractive dice sets, creating immediate visual interest and a desire to possess them.

Payoff

The payoff is the promise of contributing to a good cause while potentially acquiring unique, signed items, creating a sense of satisfaction and motivation to participate.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Charity Event Teaser

A celebrity-driven charity event is promoted through a playful interaction and a reveal of the participants and items available for auction.

  1. 1

    The Initial Allure

    Presents visually appealing items (dice) to immediately capture attention and spark curiosity.

  2. 2

    The Charity Connection

    Reveals that the items are for a charitable cause, adding a layer of purpose and ethical appeal.

  3. 3

    The Event Announcement

    Introduces the specific event (a 90s-themed charity one-shot) and its sponsor (eBay).

  4. 4

    The Desire Intensifier

    Heightens the desire for the items by mentioning they will be signed by the cast.

  5. 5

    The Auction Details

    Provides specific details about the auction, including the platform (eBay Live), date, and time.

  6. 6

    The Partner Reveal

    Announces the charity partner (NCWIT), reinforcing the positive impact of participation.

  7. 7

    The Celebrity Lineup

    Lists the celebrity participants, leveraging their fame to further attract viewers.

  8. 8

    The Call to Action

    Encourages viewers to participate by creating an account and bidding on the items.

Themes

  • Charity
  • Gaming
  • 90s Nostalgia

Techniques

  • Direct address
  • Promotional graphics

Trends

  • Charity streams
  • 90s nostalgia

Post caption

HELP THE WORLD & BRING HOME A PIECE OF EXANDRIA 👾❤️\n\nTake it back to the 90's with us LIVE this SEPTEMBER 18th as we delve into a retro #Daggerheart adventure and partner with @ebay to auction off rare and autographed glorious goods from the #CriticalRole vaults to help support the work of our newest Critical Role Foundation partner, NCWIT! Every bit helps — let’s leave the world better than we found it together. ✨\n\nLEARN MORE & DONATE DIRECTLY ⬇️\ncritrole.com/tgit

Text overlays

  • title · middle

    TGIT THANK GOODNESS IT'S THURSDAY!

  • contextual · middle

    eBay Live

  • informational · middle

    SEPTEMBER 18TH 7:00 PM PST

  • branding · middle

    ncwit.org

  • contextual · middle

    JODIE SWEETIN

  • contextual · middle

    WILL FRIEDEL

  • contextual · middle

    RIDER STRONG

  • contextual · middle

    DANIELLE FISHEL

  • contextual · middle

    CHRISTINE LAKIN

  • contextual · middle

    ASHLEY JOHNSON

  • contextual · middle

    MATTHEW MERCER

Transcript

Oh, pretty. Are these for me? No. No. No. No. No. No. No. Those are for charity, specifically CRF's. Upcoming nineties charity, one shot, TGIT sponsored by eBay. Well, I worst them. Well Please. Give them to me. These dice, along with other exciting items that will be signed by better CR best as well as the cast of the one shot will be available to bid on eBay live during the one shot, on September 18 at 7PM Pacific with all of our proceeds going to CRF's newest partner, NCBX. Okay. That's cool. Yeah. No going to CRF's newest partner, NC Blitz. Okay. That's cool. Yeah. Who's doing the one shot? We have some fun folks involved. We have Jodie Sweetin, Wilfred Dell, Tier Strong, Daniel Fischel, Christine Locken, Ashley Johnson, and my own self will be running the game. You mean it? You're gonna do it? I'm gonna do it. And also we have some other fun special appearances possibly set up, so it'll be good. I'm making an account no I can put a bid on them. Great. I love that. That's amazing. And I guess hope to see you folks there to help support this amazing charity. So Thank you, Matt. Thank good it's Thursday.

Promoting charity gaming event, dice | Viral Hooks