Viral Hooks
Trending short videosScary story personal experience
B

@bfmradio

Instagram · Yap

@bfmradio 👻 spooky season is just around the corner... share your stories ⬇ 🍿 And if you're more interested in fictional horror than real life stories, tune into this episode of Popcorn Culture where we talk scary movies, from Insidious to Final Destination and everything in between. 🎙 Weapons + What Kind Of Horror Do You Like #BFMLightsOn

View original on Instagram

The edit1 shot · 62 text
Shots Text

Performance

Views
159.9K
Likes
1.6K
Comments
29
Engagement
1%

Video #12029 · Yap

Scary story personal experiencefrom @bfmradio

[01]

Overview

The speaker shares a scary story about her mother's experience in a hotel in China, explaining why she is afraid of sleeping alone and with the lights off. She recounts the details of the incident and its lasting impact on her fear of spirits and ghosts.

[02]

Simple outline

  1. 1State personal fear
  2. 2Relate mother's story
  3. 3Escalate details
  4. 4Reveal shared fear

[03]

Related videos

[04]

Classification

Format
Concepts
Surprise Reveal
Elements
Text Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

YOU KNOW THE REASON

Verbal hook · 40%

You know the reason why I'm so afraid?

Visual hook · 5%

Close-up shot of the speaker against a pink background, creating a visually engaging and intimate feel.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce a personal fear and its surprising persistence.

Payoff

Reinforce the validity and persistence of the personal fear due to the shared experience.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Haunted Revelation

A personal fear is justified by a related, more intense, experience of a close relative.

  1. 1

    The Fear Foundation

    Establish a personal fear and its unusual nature (e.g., fear of sleeping alone, lights off).

  2. 2

    The Mother's Tale Teaser

    Hint at a past event involving a close relative (mother) as the root cause of the fear.

  3. 3

    The Setting Introduction

    Describe the setting where the relative's experience occurred (e.g., hotel in China).

  4. 4

    The Initial Incident

    Introduce the first unsettling event experienced by the relative (e.g., feeling someone pulling legs).

  5. 5

    The Cultural Explanation

    Provide a cultural belief or superstition related to the setting and circumstances.

  6. 6

    The Disregarded Warning

    Describe how the relative ignored a warning or precaution related to the cultural belief.

  7. 7

    The Escalating Anomaly

    Detail a series of increasingly strange and inexplicable events that followed.

  8. 8

    The Unexplained Resolution

    Present the final, most unsettling event, leaving the experience unresolved and mysterious.

  9. 9

    The Shared Fear Confirmation

    Reiterate the personal fear and its direct connection to the relative's experience.

Themes

  • fear
  • supernatural
  • family

Techniques

  • storytelling
  • personal anecdote

Trends

  • scary stories

Post caption

👻 spooky season is just around the corner... share your stories ⬇ 🍿 And if you're more interested in fictional horror than real life stories, tune into this episode of Popcorn Culture where we talk scary movies, from Insidious to Final Destination and everything in between. 🎙 Weapons + What Kind Of Horror Do You Like #BFMLightsOn

Text overlays

  • title · beginning

    YOU KNOW THE REASON

  • title · beginning

    WHY I'M SO AFRAID

  • informational · beginning

    She felt someone pulling her legs.

  • informational · beginning

    Surprisingly, until today

  • informational · middle

    I don't like sleeping alone

  • informational · middle

    and I don't like sleeping with the lights off.

  • informational · middle

    So I would turn on all the lights

  • informational · middle

    because I'm afraid of...

  • informational · middle

    spirits

  • informational · middle

    ghosts

  • informational · middle

    whatever you want to call it.

  • informational · middle

    So...

  • informational · middle

    I would sleep with all the lights on.

  • informational · middle

    You know the reason why I'm so afraid?

  • informational · middle

    It's because it actually happened

  • informational · middle

    to my mum before.

  • informational · middle

    We were in the same hotel together

  • informational · middle

    in China.

  • informational · middle

    She felt someone pulling her legs.

  • informational · middle

    They say...

  • informational · middle

    If you go overseas

  • informational · middle

    and the weather is very dry

  • informational · middle

    you should fill your basin with water.

  • informational · middle

    So my mum

  • informational · middle

    she did not fill it up that day

  • informational · middle

    because she was like,

  • informational · middle

    "Oh, it's not very dry."

  • informational · middle

    "It's okay."

  • informational · middle

    So she unplugged it

  • informational · middle

    and she left it in the corner.

  • informational · middle

    But the next morning

  • informational · middle

    it was plugged

  • informational · middle

    and the water was full.

  • informational · middle

    So she thought it was me.

  • informational · middle

    And I was like,

  • informational · middle

    "No, I didn't do it."

  • informational · middle

    "Why would I do it?"

  • informational · middle

    She did it a couple of nights before

  • informational · middle

    and probably something in the room felt like

  • informational · middle

    "You should do it again."

  • informational · middle

    And you know her windows...

  • informational · middle

    So she only opened them a bit.

  • informational · middle

    And if the wind on the outside is very strong

  • informational · middle

    it would only close.

  • informational · middle

    And it's the window that does not move.

  • informational · middle

    It has a hinge

  • informational · middle

    that kind of holds the window.

  • informational · middle

    So even if it there is strong wind

  • informational · middle

    it will not slam the window, right?

  • informational · middle

    So she said she left one inch open.

  • informational · middle

    But the next morning

  • informational · middle

    it was all open.

  • informational · middle

    The toilet door was open.

  • informational · middle

    The water was plugged.

  • informational · middle

    And the hotel door was open.

  • informational · middle

    As if someone just came in and cleaned the whole room.

  • informational · middle

    TV was on.

  • informational · middle

    And my mum was like,

  • informational · middle

    "We're moving out!"

  • informational · middle

    So that happened before.

  • informational · end

    And...

  • informational · end

    I'm still afraid of it until today.

Transcript

You know the reason why I'm so afraid? She felt someone pulling her legs. Surprisingly, until today, I don't like sleeping alone, and I don't like sleeping with the lights off. So I would turn on all the lights because I'm afraid of, spirits, ghosts, whatever you wanna call it. So I would sleep with all the lights on. You know the reason why I'm so afraid? It's because it actually happened to my mom before. We were in the same hotel together in China. She felt someone pulling her legs. They say, we're Malaysians, right, if you go overseas and the weather is very dry, you should fill your basin with water. So my mom, she did not fill it up that day because she was like, oh, it's not very dry. It's okay. So she unplugged it and she left it on the corner. But the next morning, it was plugged and the water was full. So she thought it was me. And I was like, no, I didn't do it. Why would I do it? She did it a couple of nights before rank probably something in the room felt like, oh, you know what? You should you should do it again. And you know how the windows no she only opened a better. And if the wind on the outside is very strong, it would only close. And it's the window that is not not you know, it has a hinge that kinda holds the window. So even if it there is strong wind, it will not slam the window. Right? So I she said she left one inch open, but the next morning, it was all open. The toilet door was open, the water was plugged, and the hotel door was open. As if someone just came in and cleaned the whole room. Tier was on. And I was like, whoop, we're moving out. So that happened before, and, I'm still afraid of it tier today.