@simon_porte_jacquemus
Instagram · Speaker address
@simon_porte_jacquemus just gave my grandmother The Valérie , the bag with her daughter’s name. She’s the most special woman in my life. 💭
@simon_porte_jacquemus
Instagram · Speaker address
@simon_porte_jacquemus just gave my grandmother The Valérie , the bag with her daughter’s name. She’s the most special woman in my life. 💭
Performance
Video #12061 · Speaker address
[01]
A man walks into a room and gives his grandmother a gift bag from Jacquemus. The grandmother opens the gift to reveal a handbag. The man shows the grandmother the initials that were added to the bag.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
C'est un cadeau pour toi.
Visual hook · 75%
Man walks into the room carrying a white shopping bag with the brand name 'JACQUEMUS' printed on it.
[06]
Steal this for your own video
Walk into the room carrying a prominently branded bag, then present it to a .
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with the giver entering the room with a branded shopping bag, immediately creating anticipation.
Payoff
The video concludes with the recipient admiring the personalized gift, reinforcing the emotional connection and the success of the gesture.
[08]
The structural pattern this video runs on
Framework
Heartwarming Gift Reveal
A gift is presented to a loved one, capturing their genuine reaction and the emotional connection between giver and receiver.
The Presentation
The giver presents the gift in a box to the recipient, building anticipation for what's inside.
The Initial Reaction
The recipient expresses initial excitement and anticipation upon seeing the box.
The Unveiling
The recipient carefully opens the box, revealing the gift inside, increasing the emotional impact.
The Acknowledgment
The recipient expresses delight and admiration for the gift, highlighting its beauty and appeal.
The Personal Touch
The giver points out a personalized detail on the gift, emphasizing the thoughtfulness behind it.
just gave my grandmother The Valérie , the bag with her daughter’s name. She’s the most special woman in my life. 💭