@jacquemus
Instagram · Vlog
@jacquemus An exclusive worldwide moment. GET READY WITH LILINE
Trending short videosBehind the scenes with brand ambassador
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Performance
- Views
- 2.4M
- Likes
- 86.5K
- Comments
- 1.8K
- Engagement
- 3.7%
- Outlier
- 2.8×
- Length · 6 May 2026
- 1:29
Video #26301 · Vlog
Behind the scenes with brand ambassadorfrom @jacquemus
[01]
Overview
Liline Jacquemus, the brand ambassador for Jacquemus, welcomes the camera into her NYC hotel room, looks for her grandson Simon, and introduces herself. She shows the contents of her Jacquemus bag, expresses her exclusive loyalty to the brand, interacts with Simon over food, makes a humorous phone call, and discusses her beauty routine and heritage while preparing for an event.
[02]
Simple outline
- 1Introduce charismatic character
- 2Establish character's core belief
- 3Showcase candid interactions
- 4Reveal intimate personal moment
- 5Deliver a heartfelt conclusion
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
Liline in New York City
Verbal hook · 20%
Oh hello! Et bonjour.
Visual hook · 55%
An older woman with stylish blonde hair and sunglasses playfully peeks from behind a white door before opening it to welcome the viewer.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A playful, slightly mysterious character reveal that immediately sparks curiosity and establishes a warm, inviting tone.
Payoff
A gracious, direct-to-camera farewell that breaks the fourth wall, thanking the audience and crew, and concluding the intimate 'behind-the-scenes' experience on a warm, appreciative note.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Authentic Persona
To build brand affinity by creating an emotional connection with a charismatic, non-traditional brand representative in a 'behind-the-scenes' setting, showcasing their personality and genuine relationship with the brand's ethos.
- 1
The Ambassador's Introduction
The character formally states their name and role, grounding their authority and revealing the purpose of the narrative (e.g., showing what's in their bag) to set the context.
- 2
The Unwavering Allegiance
The character makes a bold, personal declaration of exclusive loyalty to the brand or its values, framing it as an intrinsic part of their identity rather than a transactional relationship.
- 3
The Generational Banter
A series of lighthearted, unscripted interactions with a contrasting (often younger) character that humanizes the protagonist and adds a layer of relatable, comedic charm.
- 4
The Candid Phone Call
An intimate, seemingly private moment (like a phone call) is shared, revealing the character's unfiltered personality and deepening the audience's sense of connection and insider access.
- 5
The Identity Proclamation
The character explicitly links their personal heritage, values, or identity to the core ethos of the brand, creating a powerful, authentic endorsement.
- 6
The Bond of Affection
A tender moment of genuine connection between the characters is shown, often centered around a personalized product detail, which showcases their deep relationship and adds emotional weight to the brand.
Themes
Techniques
Trends
Post caption
An exclusive worldwide moment. GET READY WITH LILINE
Text overlays
contextual · beginning
Oh hello!
contextual · beginning
Come in, come in!
title · beginning
Liline in New York City
contextual · beginning
They are beautiful, but they stink.
contextual · beginning
Simon! Simon! But where did he go
contextual · beginning
Oh that rascal
contextual · beginning
I am Liline Jacquemus
contextual · beginning
I am the Brand Ambassador for
contextual · middle
the Maison Jacquemus
contextual · middle
And I'm going to show you what's in my bag.
contextual · middle
I work exclusively with Jacquemus
contextual · middle
I don't like other brands.
contextual · middle
Go figure!
contextual · middle
Want some fries?
contextual · middle
Oh you're going to eat well, huh?
contextual · middle
Well it's not that pretty, eh,
contextual · middle
I don't know what it is, but...
contextual · middle
No, I don't think so.
contextual · middle
-Hello? Hello!
contextual · middle
You doing well, my little bird?
contextual · middle
Oh I just wanted to tell you
contextual · middle
and that I'm leaving [for the event] soon
contextual · middle
Everyone is here listening to you.
contextual · end
(both laughing)
contextual · end
Well yes, I put lotion on my legs,
contextual · end
I'm 100% pure provençale
contextual · end
We have a really deep bond.
contextual · end
How in the world can we choose
contextual · end
when it's all so beautiful?
contextual · end
Ok now we're done,
contextual · end
I thank you all, the whole team!
contextual · end
Au revoir. Merci.
Transcript
Okay.