@littlejoycoffee
Instagram · Quick Hit
@littlejoycoffee [CLOSED] 15/hr plus tips Two weeks PTO All the free coffee you can drink
Trending short videosCoffee shop barista job posting
The edit1 shot · 20 text
Shots Text0:25
Performance
- Views
- 109.7K
- Likes
- 3.8K
- Comments
- 95
- Engagement
- 3.6%
- Length · 27 Jul 2025
- 0:25
Video #12144 · Quick Hit
Coffee shop barista job postingfrom @littlejoycoffee
[01]
Overview
A woman announces that a coffee shop is hiring baristas. She explains that they have been busy and need help, and encourages interested applicants to send a resume and a one-minute video introducing themselves to the provided email address.
[02]
Simple outline
- 1Announce job opening
- 2Highlight business need
- 3Describe application process
- 4Express enthusiasm
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
WE'RE HIRING
Verbal hook · 10%
Hey.
Visual hook · 25%
A woman stands on the roof of a building with a bright blue sky in the background.
[06]
Hook template
Steal this for your own video
WE’RE HIRING: for
- — WE’RE HIRING: Baristas for a coffee shop
- — WE’RE HIRING: Dog walkers for a pet-care business
- — WE’RE HIRING: Front-desk staff for a dental office
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Attention-grabbing announcement from the rooftop.
Payoff
Express enthusiasm and anticipation for working together.
[08]
Narrative framework
The structural pattern this video runs on
Framework
Coffee Shop Job Ad
A coffee shop is hiring and uses a video to attract potential employees.
- 1
Rooftop Announcement
Start with a bold, unexpected statement to capture attention.
- 2
Business Justification
Explain the need for hiring due to increased business.
- 3
Job Details
Provide specific information about the job opening, including start date.
- 4
Application Instructions
Outline the steps to apply for the job, including resume and video submission.
- 5
Contact Information
Provide the email address for submitting applications.
Themes
Techniques
Trends
Post caption
[CLOSED] 15/hr plus tips Two weeks PTO All the free coffee you can drink
Text overlays
title · beginning
WE'RE HIRING
title · middle
WE'VE
title · middle
WE'VE BEEN BUSY
title · middle
as F*ck
title · middle
THIS Summer
title · middle
AND Falls going
title · middle
HELP
title · middle
we're looking for 2-3 baristas
title · middle
start mid-to-late August
title · middle
which is coming up really quick
title · middle
so if you're interested
title · middle
send over a resume
title · middle
one minute video
title · middle
introducing yourself to Serena
title · middle
at little joy dot coffee
title · end
thanks for
title · end
Watching
title · end
looking forward
title · end
to working
title · end
w/ Ya
Transcript
Hey. We're hiring. We've been busy as fuck this summer, and fall's gonna be even worse. And I could really use some help. We're looking for two to three baristas to start mid to late August, which is coming up really quick. So if you're interested, send over a resume, and a one minute video introducing yourself to serena at little joy dot coffee. Hey. Thanks for watching. Looking forward to working with you. Bye. Bye.