Viral Hooks
Trending short videosDIY strawberry matcha tonic recipe
L

@littlejoycoffee

Instagram · Speaker address

@littlejoycoffee episode 2 of giving away all of our spring menu drink recipes until we go broke from lack of businesss: Strawberry Matcha Tonic The Syrup: 1 pint (454g) of fresh strawberries 400g cane sugar Juice of 1/2 lemon This syrup is a maceration, meaning we’re just going to use sugar and the fruit. No water (because strawberries have so much already). And no heat / cooking (because for this tonic we want it to taste like fresh fruit not cooked). Cut tops off of your rinsed strawberries and cut into quarters. Add strawberries, sugar, and fresh squeezed lemon to a large container. Stir. Cover and place in fridge for 12 hours or until sugar is dissolved. Note: you may have to stir a few times to get the sugar to fully dissolve. Once sugar is dissolved, strain your syrup and store in the fridge. The leftover strawberries can be blended and used as a jam <3 The drink: not sponsored btw We’re using 3.5g @spirittea matcha (Serena said 3.2 but it’s actually 3.5 15g strawberry syrup @fevertree_usa Indian tonic water @feebrothersofficial rhubarb bitters

View original on Instagram

The edit1 shot · 1 text
Shots Text1:09

Performance

Views
131.7K
Likes
5K
Comments
56
Engagement
3.9%
Length · 22 Mar 2025
1:09

Video #12153 · Speaker address

DIY strawberry matcha tonic recipefrom @littlejoycoffee

[01]

Overview

A barista shares a recipe for a strawberry rhubarb matcha tonic. She begins by whisking the matcha. She then adds ice, strawberry syrup, tonic water, matcha, and rhubarb bitters to a glass. She and a friend try the drink.

[02]

Simple outline

  1. 1State price problem
  2. 2Show recipe steps
  3. 3Taste test reaction

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
Text Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Strawberry Matcha Tonic

Verbal hook · 40%

So what's up with the price of matcha these days?

Visual hook · 5%

The video opens with a shot of the barista walking towards the camera in front of a coffee shop.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State the high price of a drink and promise to show how to make it at home for less.

Payoff

Taste test the drink and give a reaction.

[08]

Narrative framework

The structural pattern this video runs on

Framework

DIY Recipe Tutorial

Show how to make a drink at home to avoid paying high prices at a coffee shop.

  1. 1

    The Price Complaint

    Highlight the expensive cost of the drink at a coffee shop.

  2. 2

    The Ingredient Reveal

    Show the ingredients needed to make the drink.

  3. 3

    The Ice Foundation

    Add ice to the glass as the first step.

  4. 4

    Syrup Infusion

    Add homemade strawberry syrup to the glass.

  5. 5

    Tonic Water Pour

    Pour tonic water into the glass.

  6. 6

    Matcha Integration

    Add matcha to the drink.

  7. 7

    Bitters Finish

    Add rhubarb bitters on top.

Themes

  • DIY
  • recipes
  • coffee

Techniques

  • recipe demonstration
  • direct address

Trends

  • DIY recipes

Post caption

episode 2 of giving away all of our spring menu drink recipes until we go broke from lack of businesss: Strawberry Matcha Tonic The Syrup: 1 pint (454g) of fresh strawberries 400g cane sugar Juice of 1/2 lemon This syrup is a maceration, meaning we’re just going to use sugar and the fruit. No water (because strawberries have so much already). And no heat / cooking (because for this tonic we want it to taste like fresh fruit not cooked). Cut tops off of your rinsed strawberries and cut into quarters. Add strawberries, sugar, and fresh squeezed lemon to a large container. Stir. Cover and place in fridge for 12 hours or until sugar is dissolved. Note: you may have to stir a few times to get the sugar to fully dissolve. Once sugar is dissolved, strain your syrup and store in the fridge. The leftover strawberries can be blended and used as a jam <3 The drink: not sponsored btw We’re using 3.5g @spirittea matcha (Serena said 3.2 but it’s actually 3.5 15g strawberry syrup @fevertree_usa Indian tonic water @feebrothersofficial rhubarb bitters

Text overlays

  • informational · middle

    NO CLUMPS

Transcript

So what's up with the price of matcha these days? Come on. Let me show you how to make our strawberry rhubarb matcha tonic no you don't gotta pay $7.50. I don't know about you guys, but I would personally pay a $100 to not have to ever whisk a matcha again. Ingredient number one is ice. And Meshika said to clean it off the counter. No we're going to and we used 15 grams of our house made strawberry syrup, which is literally just strawberries and sugar. Next, I've got tonic water. I'm watching my posture because I watched the last video bad, and I looked like a hunchback. I can't say that probably. It's totally offensive. Next, I'm gonna add our matcha, which is 3.2 grams of matcha to 40 grams of water. No clumps. And lastly, a little bit of rhubarb better on the top just to make it smell good rank taste good, I guess. Okay. We're gonna give this a try. I've got Lexi here now. Very strawberry. Like, not as better not not as bitter as the pomegranate Monta Tonic. Would you like to give this a try now?

DIY strawberry matcha tonic recipe | Viral Hooks