Viral Hooks
Trending short videosTrying new drink for menu
L

@littlejoycoffee

Instagram 路 Vlog

@littlejoycoffee Sour Cherry Matcha Latte recipe below 馃憞 2 cups cherries (300g) 1 cup sugar (200g) 戮 cup water (180ml) 1/2 fresh squeezed lemon Simmer everything until the cherries are soft and the syrup thickens鈥攁bout 20 min. Mash the cherries while it cooks. Stir in the lemon juice at the end. Strain for a smooth syrup or leave the fruit in if you like it chewy like Serena. Keeps in the fridge for 2 weeks <3

View original on Instagram

The edit1 shot 路 21 text
Shots Text0:59

Performance

Views
130.6K
Likes
5.2K
Comments
77
Engagement
4%
Length 路 22 May 2025
0:59

Video #12150 路 Vlog

Trying new drink for menufrom @littlejoycoffee

[01]

Overview

The video shows a man and woman in a coffee shop creating a new drink for the summer menu. The man prepares a sour cherry syrup, then combines it with milk and matcha. The woman and another employee taste the drink and provide feedback.

[02]

Simple outline

  1. 1Introduce drink creation
  2. 2Create the drink
  3. 3Taste test and review

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The Scenes
Elements
Text OverlayB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 55%

Today is of trying new Drinks

Verbal hook 路 40%

Today is day one of trying new rank.

Visual hook 路 5%

Man pouring milk into a metal container, with a woman working at an espresso machine in the background.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the concept of trying new drinks for the summer menu.

Payoff

The drink is placed on the 'maybe' list, indicating potential but not guaranteed inclusion on the menu.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Creation and Evaluation

A new drink is created and then evaluated by multiple people to determine if it should be added to the menu.

  1. 1

    The Idea Origin

    Establish the source of the drink idea and any pre-existing biases.

  2. 2

    Syrup Creation

    Show the process of creating the sour cherry syrup.

  3. 3

    Drink Assembly

    Visually demonstrate the assembly of the drink.

  4. 4

    Initial Reaction

    Capture the initial reaction of the person who suggested the drink.

  5. 5

    Taster 2 Reaction

    Capture the reaction of a second taster.

  6. 6

    Creator's Verdict

    The creator gives their overall impression of the drink.

  7. 7

    The Maybe List

    The drink is placed on a list of potential menu items.

Themes

  • food
  • coffee
  • recipe development
  • summer menu

Techniques

  • montage editing
  • voiceover
  • text overlay

Trends

  • recipe development
  • food trends

Post caption

Sour Cherry Matcha Latte recipe below 馃憞 2 cups cherries (300g) 1 cup sugar (200g) 戮 cup water (180ml) 1/2 fresh squeezed lemon Simmer everything until the cherries are soft and the syrup thickens鈥攁bout 20 min. Mash the cherries while it cooks. Stir in the lemon juice at the end. Strain for a smooth syrup or leave the fruit in if you like it chewy like Serena. Keeps in the fridge for 2 weeks <3

Text overlays

  • title 路 beginning

    Today is

  • title 路 beginning

    of trying

  • title 路 beginning

    new Drinks

  • title 路 middle

    until

  • title 路 middle

    we

  • title 路 middle

    find

  • title 路 middle

    ONE

  • title 路 middle

    good

  • title 路 middle

    enough

  • title 路 middle

    for the

  • title 路 middle

    SUMMER

  • title 路 middle

    MENU

  • informational 路 middle

    this one was Serena's idea

  • informational 路 middle

    even though

  • informational 路 middle

    she hates matcha

  • informational 路 middle

    with a passion

  • informational 路 middle

    today we're doing a sour cherry

  • informational 路 middle

    matcha latte

  • informational 路 middle

    I did not recommend this

  • informational 路 middle

    let's give it a try

  • branding 路 middle

    LITTLE JOY COFFEE

Transcript

Today is day one of trying new rank. Will we find one good enough for the summer menu? This one was Serena's idea, even though she hates matcha with a passion. Today, we're doing a sour cherry matcha latte. I did not recommend this. This. Let's give it a try. It tastes really good. I don't know if I would say it's sour, but tastes like cherries. It's a little bit chewy, and I like that. The tartness of the cherry is a little muted. Maybe bad more syrup? But I like it. Ice cream. Cherry Garcia ice cream. I'm gonna put that on the maybe list. Bye. Bye. Rank for watching.