Instagram · Vlog
#ad holiday nails inspired by my fave ☕✨ wawa’s seasonal drinks are here for a limited time so you know we had to match the cups to the nails 💅🖌️ which flavor are you grabbing first?
Trending short videosHoliday nails inspired by Wawa
The edit1 shot · 21 text
Shots Text0:30
Performance
- Views
- 1.4M
- Likes
- 37.3K
- Comments
- 91
- Engagement
- 2.7%
- Outlier
- 5.6×
- Length
- 0:30
Video #12294 · Vlog
Holiday nails inspired by Wawa
[01]
Overview
The creator designs holiday-themed nails inspired by Wawa's seasonal cups, visits a Wawa store to purchase a peppermint mocha, and showcases the finished nail design alongside the Wawa beverage, promoting the brand's holiday offerings.
[02]
Simple outline
- 1Establish personal connection
- 2Show product inspiration
- 3Integrate product experience
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
holiday nails inspired by my fave
Verbal hook · 35%
I always say I grew up in a nail salon or in a Wawa.
Visual hook · 20%
Close-up shot of intricately designed holiday-themed nails with red and white color scheme.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Relate personal history to product category.
Payoff
Encourage product purchase due to limited availability.
[08]
Narrative framework
The structural pattern this video runs on
Framework
Product Integration Story
Relate a personal experience to a product, highlighting its relevance and emotional connection.
- 1
The Origin Story
Establish a personal connection to the product category, creating a relatable foundation.
- 2
The Creative Spark
Introduce the product as a source of inspiration for a creative project.
- 3
The Design Process
Show the creative process inspired by the product, highlighting its aesthetic qualities.
- 4
The Product Acquisition
Transition to purchasing the product, emphasizing its accessibility and availability.
- 5
The Sensory Experience
Describe the sensory experience of using the product, creating a desire in the viewer.
- 6
The Emotional Payoff
Connect the product to a positive emotional state, reinforcing its value.
Themes
Techniques
Trends
Post caption
#ad holiday nails inspired by my fave ☕✨ wawa’s seasonal drinks are here for a limited time so you know we had to match the cups to the nails 💅🖌️ which flavor are you grabbing first?
Text overlays
contextual · beginning
I always say
contextual · beginning
I grew up in a nail salon
title · middle
cup to canvas
title · middle
holiday line up
informational · middle
snickerdoodle
informational · middle
peppermint cookies & cream
informational · middle
peppermint mocha
contextual · middle
I started by designing
contextual · middle
a holiday set
contextual · middle
inspired by their
contextual · middle
Think peppermint swirls
contextual · middle
cookie crumble shimmer
contextual · middle
and festive sparkle
title · middle
the holidays
title · middle
are officially here
contextual · middle
because seeing these cups
contextual · middle
in store means one thing
call-to-action · end
So run to Wawa and grab one
call-to-action · end
before they're gone
contextual · end
because these holiday bevies
contextual · end
are only here for a limited time
Transcript
I always say I grew up in a nail salon or in a Wawa. So with the holidays coming up, I'm taking the cup to Canada. This year, Wawa's holiday better are giving all the cozy vibes, snickerdoodle, peppermint cookies and cream, and of worse, the classic peppermint mocha. I started by designing a holiday set inspired by their new seasonal cups, rank peppermint swirls, cookie crumble shimmer, and festive sparkle. And then Bad to make my way to a Wawa to grab my drink because seeing these cups in store means one thing. The holidays are officially here. And as soon as I took that first sip of peppermint mocha, I was in the full holiday swing. So run to Wawa and grab one before they're gone because these holiday better are only here for a limited time.