@popupbagels
Instagram · One Shot
@popupbagels LA LA LAND X POP UP BAGELS BRENTWOOD EXCLUSIVE MATCHA SCHMEAR how much matcha is too much matcha? our brentwood neighbors teamed up on a limited-time matcha schmear — la la land’s signature matcha folded into popup bagels’ iconic cream cheese. smooth, earthy, and perfectly green. launching this Friday 12/19 at PopUp Bagels Brentwood Grand Opening, available while supplies last
Performance
Video #12360 · One Shot
[01]
The video showcases a collaboration between La La Land and Pop Up Bagels, featuring a matcha schmear bagel and drink. It shows the bagel being dipped in the matcha cream, the bagel being broken apart, and the final product being carried in a La La Land bag.
[02]
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[05]
What stops the scroll in the first 3 seconds
Visual hook · 35%
Close-up shot of a pretzel being dipped into a green matcha cream, creating a visually appealing and intriguing image.
[07]
The promise the opener makes, and how the video pays it back
Hook
Close-up shot of product interaction to immediately grab attention.
Payoff
Show the product being carried away, implying purchase and enjoyment.
[08]
The structural pattern this video runs on
Framework
Product Pairing Showcase
Showcasing a unique food pairing experience to generate interest and desire.
The Initial Dip
Visually demonstrate the intended product pairing.
The Break Apart
Show the texture and quality of the first product.
The Cream Cheese Application
Show the application of the second product onto the first.
The Flavor Combination
Show the combination of the two products.
The Final Touch
Add a final visual element to enhance the product's appeal.
LA LA LAND X POP UP BAGELS BRENTWOOD EXCLUSIVE MATCHA SCHMEAR how much matcha is too much matcha? our brentwood neighbors teamed up on a limited-time matcha schmear — la la land’s signature matcha folded into popup bagels’ iconic cream cheese. smooth, earthy, and perfectly green. launching this Friday 12/19 at PopUp Bagels Brentwood Grand Opening, available while supplies last