@nbnumeric
Instagram · Vlog
@nbnumeric The fast story of the 933 by Andrew Reynolds and Mike Gigliotti. Available now at select skate shops. 📹 @kylecamarillo
Trending short videosArtist collaborates on shoe design
The edit1 shot · 36 text
Shots Text1:14
Performance
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- Length · 17 Dec 2025
- 1:14
Video #12366 · Vlog
Artist collaborates on shoe designfrom @nbnumeric
[01]
Overview
The video tells the story of how artist Mike Gigliotti collaborated with skateboarder Andrew Reynolds on a New Balance shoe design. Gigliotti discusses his background as a skateboarder and artist, his connection to the Baker skateboarding brand, and how his family's pottery inspired the shoe's colorway. The video shows Gigliotti painting, skateboarding, and discussing the design process with Reynolds.
[02]
Simple outline
- 1Establish credibility
- 2Reveal inspiration
- 3Show product connection
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
Probably like every skateboarder on Earth, you know, you good up knowing who Andrew Reynolds and the Baker dudes are.
Visual hook · 35%
A skateboarder is shown riding down a city street with other people in the background.
[06]
Hook template
Steal this for your own video
If you’re a , you probably grew up knowing who and the are.
- — If you’re a sneakerhead, you probably grew up knowing who Michael Jordan and the Air Jordan designers are.
- — If you’re a metalhead, you probably grew up knowing who Ozzy Osbourne and Black Sabbath are.
- — If you’re a home baker, you probably grew up knowing who Julia Child and the French pastry masters are.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Show action to establish expertise.
Payoff
Show the final product.
[08]
Narrative framework
The structural pattern this video runs on
Framework
Origin Story
A product's design is rooted in personal history and artistic inspiration.
- 1
The Credibility Builder
Establish the speaker's authority and connection to the subject matter.
- 2
The Origin Story
Relate a personal anecdote that highlights the speaker's early exposure to the subject.
- 3
The Inspiration Reveal
Showcase the artistic influences that shaped the product's design.
- 4
The Product Connection
Visually link the artistic inspiration to the final product.
Themes
Techniques
Trends
Post caption
The fast story of the 933 by Andrew Reynolds and Mike Gigliotti. Available now at select skate shops. 📹 @kylecamarillo
Text overlays
informational · beginning
Probably like every skateboarder on earth
informational · beginning
You know, you grow up
informational · beginning
knowing who Andrew Reynolds
informational · beginning
and the Baker dudes are
title · middle
Mike Gigliotti
informational · middle
I was a freshman in high school
informational · middle
or eighth grader
informational · middle
Baker took over Los Angeles
informational · middle
Like, the influence was so insane
informational · middle
Many many years later
informational · middle
I had met Spanky and he was like,
informational · middle
"hey, man, I'm getting more involved
informational · middle
with the graphics at Baker
informational · middle
if you'd want to do some art there."
informational · middle
"Of course I would love to do that."
informational · middle
And honestly, I think since 2014,
informational · middle
it hasn't stopped.
informational · middle
It's like definitely a childhood
informational · middle
dream come true.
informational · middle
So when the idea came up to
informational · middle
make a colorway
informational · middle
what would we want it to look like?
informational · middle
Andrew really had taken a liking
informational · middle
to a lot of the pottery my family makes.
informational · middle
My mom ran a pottery studio
informational · middle
for a very long time, and,
informational · middle
Kind of like come from a family
informational · middle
with alot of artistic ability.
informational · middle
I had done these watercolors of
informational · middle
my sister and mom's pottery
informational · middle
So that's where a lot of the browns,
informational · middle
and tans and greens and stuff
informational · middle
come from.
informational · end
Yeah, that's kinda like the fast story
informational · end
of how this all came together.
branding · end
933
Transcript
Probably like every skateboarder on Earth, you know, you good up knowing who Andrew Reynolds and the Baker dudes are. I was a freshman in high school or eighth grader. Baker took over Los Angeles. Like, the influence was so insane. Many, many years later, I had met Rank, and he was like, hey, rank. I'm getting more involved with the graphics at Baker if you'd wanna do some art there. I was like, of worse, I would love to do that. And, honestly, I think since 2014, it hasn't stopped. It's like definitely childhood dream come true. No when the idea came up to make a colorway and what we worst it to look like, Andrew really had taken a liking to a lot of the pottery my family makes. My mom ran a pottery studio for a very long time rank kind of like come from a family of a lot of artistic ability. I had done these watercolors of my sister and mom's pottery, so that's where a lot of the browns and tans and greens and stuff come from. Yeah. That's kinda like the best story of how this all came together.