@seattlehanddoc
Instagram · One Shot
@seattlehanddoc Can you relate? A girl’s gotta eat! #tgif #lunchtime #lettucewrap #picklelover #weekend @kitchenandmarket @brittsfermentedfoods #sandwichwrap #fridayfeels @bouldercanyon @ellenosyogurt @drinklmnt
@seattlehanddoc
Instagram · One Shot
@seattlehanddoc Can you relate? A girl’s gotta eat! #tgif #lunchtime #lettucewrap #picklelover #weekend @kitchenandmarket @brittsfermentedfoods #sandwichwrap #fridayfeels @bouldercanyon @ellenosyogurt @drinklmnt
Performance
Video #12390 · One Shot
[01]
A woman prepares a lettuce wrap while on a work meeting. She cuts the lettuce, cooks bacon, slices tomatoes and onions, and adds pickles. She assembles the wrap, eats it, and then returns to her laptop for the meeting.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
POV:when your camera is off during a work meeting
Visual hook · 25%
Woman cutting into a lettuce wrap with a knife.
[06]
Steal this for your own video
POV: your camera is off during a
[07]
The promise the opener makes, and how the video pays it back
Hook
Presents a relatable scenario of wanting to indulge during a work meeting.
Payoff
Completes the scenario by showing the food being enjoyed and the return to the meeting, creating a sense of satisfaction and humor.
[08]
The structural pattern this video runs on
Framework
Relatable Indulgence Reveal
Showcasing relatable, slightly rebellious behavior during a common situation, followed by a satisfying indulgence.
The Relatability Setup
Establishes a common situation (work meeting) where one might want to indulge in something unhealthy.
The Indulgence Prep
Shows the preparation of a delicious, albeit potentially messy, food item.
The Taste Test
The creator takes a bite of the food, visually conveying satisfaction.
The Guilt-Free Return
The creator seamlessly transitions back to the work meeting, implying a guilt-free indulgence.
The Full Meal Reveal
The creator shows the full meal with sides.
Can you relate? A girl’s gotta eat! #tgif #lunchtime #lettucewrap #picklelover #weekend @kitchenandmarket @brittsfermentedfoods #sandwichwrap #fridayfeels @bouldercanyon @ellenosyogurt @drinklmnt
title · throughout
POV:when your camera is off during a work meeting