@uncchapelhill
Instagram · 10 Shot
@uncchapelhill Oh, and that day happens to be today! 🩵 North Carolina residents, representing all 100 counties, received their Early Action decisions today. Welcome to Carolina, Class of 2030! 🐏 (Out-of-state residents, your decisions will be released by Feb. 10!)
Performance
Video #12489 · 10 Shot
[01]
The video encourages viewers to accept their early action admission offer to the University of North Carolina at Chapel Hill. It shows various scenes of campus life, including the bell tower, the Old Well, students walking to class, and a crowd of people on the lawn. The video ends with a shot of fireworks and the school mascot.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
One day, you'll receive your Early Action admission offer to Carolina.
Verbal hook · 10%
And probably will be for I.
Visual hook · 30%
The video opens with a shot of the bell tower at night, lit up against a black background.
[06]
Steal this for your own video
One day, you'll receive your to .
[07]
The promise the opener makes, and how the video pays it back
Hook
Promise of Future Event: The video opens with a direct statement promising the viewer will receive an admission offer.
Payoff
Call to Action: The video concludes with a direct instruction to accept the offer, reinforcing the desired outcome.
[08]
The structural pattern this video runs on
Framework
Anticipation and Acceptance
Build anticipation for a future event and encourage acceptance of a specific outcome.
The Initial Promise
Sets the expectation and creates anticipation for the future event (receiving an admission offer).
Visual Reinforcement
Showcases various appealing aspects of the university campus and student life, reinforcing the desirability of the promised event.
Community Glimpse
Presents scenes of student gatherings and campus activities, creating a sense of belonging and excitement.
Celebratory Moment
Includes a brief shot of a celebratory event (fireworks), associating positive emotions with the university.
Oh, and that day happens to be today! 🩵 North Carolina residents, representing all 100 counties, received their Early Action decisions today. Welcome to Carolina, Class of 2030! 🐏 (Out-of-state residents, your decisions will be released by Feb. 10!)
title · throughout
One day, you'll receive your Early Action admission offer to Carolina.
informational · throughout
It is very important that you accept that offer.
And probably will be for I.