@derschutze_london
TikTok · Skit
@derschutze_london all fashion mfs wear “yakuza” Part one releasing 27 OCT 6pm CET #fashiontiktok #archivefashion #undergroundmusic #margielafuture
@derschutze_london
TikTok · Skit
@derschutze_london all fashion mfs wear “yakuza” Part one releasing 27 OCT 6pm CET #fashiontiktok #archivefashion #undergroundmusic #margielafuture
Performance
Video #12537 · Skit
[01]
The video presents a skit comparing different fashion styles, with characters making observations and engaging in humorous dialogue. It starts with a woman questioning why people are out of school, followed by two men discussing her fashion sense. The woman then encounters one of the men, leading to a conversation about brands and a potential discount.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
UNDERGROUND MFS VS STREETWEAR MF
Verbal hook · 10%
Ugh.
Visual hook · 25%
The video opens with three people walking towards the camera in a narrow street, showcasing their outfits.
[06]
Steal this for your own video
MFS VS MF
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a character expressing disdain for others' fashion choices, immediately establishing their snobbish persona.
Payoff
The video concludes with an unexpected connection formed between two individuals who initially judged each other, subverting expectations.
[08]
The structural pattern this video runs on
Framework
Fashion Snob Meets Her Match
A fashion-conscious individual encounters someone they initially underestimate, only to find they share a common interest, leading to a connection.
The Judgmental Glance
The main character observes others and makes a snide remark, highlighting their perceived superiority.
The Underestimation
The main character assumes someone is not knowledgeable about fashion based on initial impressions.
The Approach
The underestimated person approaches the main character, initiating a conversation.
The Brand Challenge
The underestimated person questions the origin of the main character's clothing, leading to a potential confrontation.
The Shared Knowledge Reveal
The underestimated person reveals they are familiar with the brand, surprising the main character.
The Connection
A connection is established based on shared knowledge, leading to a potential future interaction.
The Missed Opportunity
A third character expresses regret for not initiating the conversation first.
all fashion mfs wear “yakuza” Part one releasing 27 OCT 6pm CET #fashiontiktok #archivefashion #undergroundmusic #margielafuture
title · beginning
UNDERGROUND MFS VS STREETWEAR MF
contextual · beginning
ugh is it
contextual · beginning
3PM already?
contextual · beginning
school?
contextual · middle
definitely into
contextual · middle
you man.
contextual · middle
CNfans and
contextual · middle
they know
contextual · middle
bro she's most
contextual · middle
washed that
contextual · middle
denim she
contextual · middle
don't be a sissy bro
contextual · middle
go talk to her.
contextual · middle
he's approaching
contextual · middle
Margiela futures.
contextual · middle
where are your
contextual · middle
jeans from?
contextual · middle
key brand
contextual · middle
you wouldn't
contextual · middle
same brand
contextual · middle
oh no way
contextual · middle
next time.
contextual · middle
by the way
contextual · end
fuck man
contextual · end
gone to speak
Ugh. Is it 3PM already? Why are these all out of school? Bro, she was definitely into you, man. Guys discover CN fans and suddenly think they know fashion. Bro, she's most likely never washed that Japanese denim. She probably stinks. Don't be a sissy, bro. Go talk to her. No way he's approaching me in fake Marjela futures. Excuse me. Where are your jeans from? They're from this low key brand. I'm sure you wouldn't know of it. Is it the same brand as this one? Oh, no way. I worse there. I'll get you a discount next time. I'm sissy, by the way. Fuck, man. I should've gone no speak to her first.