Viral Hooks

Trending short videos

Trending Brand accountson TikTok

2,799 Brand videos on TikTok. Format, hook, and view count sit on each video. The videos stay on TikTok.

tiktok0:26484K0.1%633.5×Aesthetic makeup product visual showcaseILIA Beauty · Cinematic Trailer484K0.1%633.5×tiktok0:09584.7K7.2%132×Dramatic silhouette product return revealMorphe Cosmetics · Faceless584.7K7.2%132×tiktok1:22417.4K11.8%4.1×Traditional ranch style barbacoa processPrimo Cheo · Vlog417.4K11.8%4.1×tiktok0:111.2M17.8%App interface turns into nightmareDuolingo · Faceless1.2M17.8%tiktok1:3958.6K9.9%9.1×Talking head explains business decisionRyan · Talking Head Edit58.6K9.9%9.1×tiktok0:16646.1K1.8%Behind the scenes fashion shootLOEWE · Quick Hit646.1K1.8%tiktok681K0.2%217.5×Brand's 11.11 sale cheat sheetSunnies Face · Carousel681K0.2%217.5×tiktok0:33345K10%47.3×Teammates debate French pastry namenyliberty · Interview Q&A345K10%47.3×tiktok0:292.6M9.9%237.8×New makeup product swatch demoKIKO Milano · 10 Shot2.6M9.9%237.8×tiktok0:275.9M16.3%526.3×Aesthetic lip product application montageKIKO Milano · Quick Hit5.9M16.3%526.3×tiktok0:21315.2K12.7%1.3×Process of making peppermint whipThe Nitro Bar · 10 Shot315.2K12.7%1.3×tiktok0:058.3M28.1%53.2×Animated brand mascot dancing playfullyDuolingo · Faceless8.3M28.1%53.2×tiktok0:06997K0.4%397.7×Relatable text over shopping haulGlossier · 10 Shot997K0.4%397.7×tiktok1.8M12.6%1148×Behind the scenes product revealKathryn Turner · Vlog1.8M12.6%1148×tiktok0:111.7M0.4%137.3×Aesthetic makeup product swatch montageKIKO Milano · 10 Shot1.7M0.4%137.3×tiktok0:13139.1K7.4%36.9×Behind the scenes food product testingming | f&b + home 🌻 · 10 Shot139.1K7.4%36.9×tiktok1:041.6M1.6%37.7×Animated story of misfit friendse.l.f. Cosmetics · Skit1.6M1.6%37.7×tiktok0:23766.9K11.6%14.2×Absurd comedy sketch about birdveronika_iscool · Clip766.9K11.6%14.2×tiktok0:582.7M0.1%6341.5×Get ready using favorite productscasandra mazzucco · Prop Yap2.7M0.1%6341.5×tiktok1:193.5M0.1%1376.1×Makeup tutorial using one brandKylei Halbakken · Prop Yap3.5M0.1%1376.1×tiktok1:591.4M12.4%2745.4×Brand expert store product tourKathryn Turner · Prop Yap1.4M12.4%2745.4×tiktok0:1010.4M21.4%436.6×Celebrity skit with surprise guestRare Beauty · Skit10.4M21.4%436.6×tiktok0:12733.6K1.6%519.9×Finding hidden door at storeMurphy Door · 10 Shot733.6K1.6%519.9×tiktok4.1M25.7%197.1×Celebrities in prom dresses on luggageRare Beauty · Carousel4.1M25.7%197.1×
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The study says how it is built. The library is the opening you can film.

Each video is tagged by format and hook, with its view count. Viral Hooks keeps the filmed openings.

Browse the hook library