Analyzing articles on dating trendsfrom @caseymorrowlewis

Transcript

I believe we're at a pivotal moment in Gen Z dating right now. I write a newsletter about youth consumer trends where I track all of these things and this story was published in The Cut yesterday. They rank about how dating is a total nightmare obviously for many people right no, but they get into the fact that singles have always complained about how hard it is to meet other singles. Women in particular have reached a breaking point. I did a story at the beginning of the year where I talked to like 10 Gen Z ers about why the apps were so bad. This tells a larger story. It's not just the apps. This TikToker tier up on a date about how frustrated she is with dating apps and trying to meet someone. Humiliated, she records this TikTok and it goes wildly viral. Sentiment shared by a lot of these women that they have full lives. This person who's quoted here is a pastry chef. She says 90% of the things I do, I do alone. People want a partner, but they cannot find them. This woman says that she has not been able to find men in worse. Does men look for younger women? She's gonna go up to a scantily clad 21 year old who's having the time of her life and not a grumpy 31 year old. This girl says that men are more interested in getting shit faced in New York City and she attributes this to like worst pandemic thing where COVID derailed their prime sexual years therefore they just don't want to settle down. Another woman here says that she thinks that if men have become more politically conservative that this online network of men's rights activists are turning guys against women. So there's this confluence of apps are bad better also men aren't interested in, you no, settling down and also men are more conservative. What makes the story more interesting is that this, I'm looking for a man in finance video, has been going mega viral. Obviously, it's super catchy, but it's more than that. I actually talked to CNBC for this story that Lewis is me, but I there's this feeling right now with the trad wife and the stay at home girlfriend where we are feeling so women are feeling so burdened. We feel like we're never gonna be able to own real estate. We're gonna be working forever. Our jobs feel like they're going nowhere often, and we're exhausted. And there's something about a finance guy where it feels like an unlock. How does girl on couch ladder up to this? Part of the reason that this sentiment resonated so much, I'm not gonna recite it because it's such an airworm that it'll get stuck in your head, but we all know it. Indicative of something bigger here as I write in my better. Men in finance are known to be appealing in only a begrudging way. They have tier reputation for lacking a personality, lacking time, lacking emotional intelligence, but they make up for it in money. And to Gen Z women specifically who are facing financial challenges like student loans, inflation, and frankly FOMO, I mean those tickets to the ARIS tier in Europe worst a lot. Money has become more attractive than ever but it's not just about being rich or greed it's about unlocking things that women want and feel like they will never be able to have. To bring it back it'd be very interesting to see where we are in five years with Gen single Gen Z ers because the oldest Gen Z ers right now are like like 27, the youngest are 14. Tier many people get married in a generation? How many people have kids? Like those are much larger have larger economic implications. So while these are amusing trend stories and Megan Bonnie thing is funny and a TikTok worse, also a much larger economic story and that's why I think TikTok trends are so interesting.