Viral Hooks
Trending short videosList of top female fashion directors
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@creasegroup

Instagram · Carousel

@creasegroup Everyone is dying to know the women that are shaping the culture of fashion so we put together of 5 of the top female creative directors we’ve been keeping our eye on. From shaping some of the biggest brands that have been setting the standard of luxury fashion, to pushing the boundaries of culture that’s been dying to be seen for a long time. Let us know if there’s any female creative directors you think deserve their flowers, we’d love to learn more and give a platform to as many as we can.

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The edit1 shot · 11 text
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Performance

Views
136.7K
Likes
9.1K
Comments
44
Engagement
6.7%
Outlier
2.3×

Video #13772 · Carousel

List of top female fashion directorsfrom @creasegroup

[01]

Overview

This is an informational carousel post that profiles five influential female creative directors in the fashion world. Each director is introduced with a portrait and a text overlay describing their role and impact, followed by an image showcasing their work, creating a mini-profile for each person.

[02]

Simple outline

  1. 1Hook with curated list
  2. 2Introduce subject context
  3. 3Showcase visual evidence
  4. 4Repeat two-slide rhythm

[03]

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[04]

Classification

Format
Carousel
Concepts
Editorial CarouselShowcase Carousel
Elements
Text OverlayTemplated Graphic Layout
Account
BrandPersonal Brand
Topics
FashionBusinessDesignEntrepreneurship

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

5 Female creative directors you need to know →

Verbal hook · 35%

Everyone is dying to know the women that are shaping the culture of fashion so we put together of 5 of the top female creative directors we’ve been keeping our eye on.

Visual hook · 20%

The cover image features a striking composition with a Black model in a leather vest looking directly at the camera, surrounded by other models with long, straight hair facing away. The strong visual contrast in pose, gaze, and the central subject creates immediate intrigue and a high-fashion aesthetic.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A clear, numbered curation hook establishing authority and promising essential knowledge, ending with a directional cue to initiate the swipe.

Payoff

The final visual showcase completes the promised numbered list, delivering on the hook's premise and naturally transitioning the user's attention to the caption for community engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Double-Beat Curation Showcase

A curated listicle that uses a strict two-slide rhythm per item: the first slide provides context and credentials, while the second slide serves as a visual portfolio or evidence showcase, creating a predictable and satisfying swipe cadence.

  1. 1

    The Contextual Introduction

    Introduces the list item with a clear title and a concise summary of their credentials, impact, or relevance to the overarching theme.

  2. 2

    The Visual Evidence

    Strips away the heavy text to focus purely on a visual representation or portfolio piece of the subject, acting as visual proof of the previous slide's claims.

Themes

  • female empowerment
  • creative leadership
  • fashion industry
  • cultural impact

Techniques

  • text overlay
  • professional photography
  • graphic design
  • templated layout

Trends

  • listicle content
  • creator spotlight
  • educational carousel

Post caption

Everyone is dying to know the women that are shaping the culture of fashion so we put together of 5 of the top female creative directors we’ve been keeping our eye on. From shaping some of the biggest brands that have been setting the standard of luxury fashion, to pushing the boundaries of culture that’s been dying to be seen for a long time. Let us know if there’s any female creative directors you think deserve their flowers, we’d love to learn more and give a platform to as many as we can.

Text overlays

  • title · photo_0

    5 Female creative directors you need to know →

  • informational · photo_1

    Sarah Andelman Founder & former Creative Director of Colette Paris, now runs Just an Idea, shaping collaborations across the fashion world.

  • branding · photo_2

    Sarah Andelman

  • informational · photo_3

    Lotta Volkova Stylist and creative director, best known for defining the visual language of Vetements and collaborating with Balenciaga.

  • branding · photo_4

    Lotta Volkova

  • informational · photo_5

    Miuccia Prada The visionary behind Prada and Miu Miu, consistently redefining the intersection of luxury, intellect, and subculture.

  • branding · photo_6

    Miuccia Prada

  • informational · photo_7

    Aurora James Founder of Brother Vellies and the Fifteen Percent Pledge, her work extends beyond design into cultural and creative direction.

  • branding · photo_8

    Aurora James

  • informational · photo_9

    Loza Maléombho Ivorian-American creative director and designer merging African heritage with futuristic fashion storytelling.

  • branding · photo_10

    Loza Maléombho

List of top female fashion directors | Viral Hooks