@bellevillevt
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@bellevillevt don’t come @ me. i'm team salted all day long...
Trending short videosBaker's go-to brand recommendations
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Video #13881 · Speaker address
Baker's go-to brand recommendationsfrom @bellevillevt
[01]
Overview
A baker, prompted by an off-screen voice, provides a rapid-fire list of her preferred brands for specific ingredients. She recommends Cabot salted butter, President's Choice and Callebaut chocolate chips, Good & Gather vegetable broth, and emphatically endorses King Arthur flour, providing brief justifications for each choice based on location, quality, and personal preference.
[02]
Simple outline
- 1State professional authority.
- 2Reveal controversial preference.
- 3Provide nuanced recommendation.
- 4Deliver absolute final verdict.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
The brands I actually use as a baker
Verbal hook · 30%
Better? Salted butter.
Visual hook · 15%
A woman in a chef's coat holds a large metal whisk up to her mouth, using it as a makeshift microphone, which is a unique and profession-related prop.
[06]
Hook template
Steal this for your own video
The brands I actually use as a
- — The skincare brands I actually use as an esthetician
- — The gear brands I actually use as a professional photographer
- — The supplement brands I actually use as a registered dietitian
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A title card that clearly states the creator's professional identity and promises to reveal their personally vetted, 'actual use' recommendations.
Payoff
A final, emphatic declaration of loyalty to a specific brand, framed as the only correct choice, leaving the audience with a strong sense of the creator's unwavering authority.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Professional's Proclamation
An expert reveals their non-negotiable product choices for their craft, justifying each with a mix of personal anecdote, professional reasoning, and controversial opinion to establish ultimate authority.
- 1
The Contrarian Opener
The expert presents their choice for a common, foundational item, but deliberately selects a controversial or unconventional option (e.g., salted vs. unsalted butter) to immediately spark debate and signal that these are not generic recommendations.
- 2
The Tiered Recommendation
The expert addresses a category by offering multiple choices: an ideal-but-niche option and a more accessible, professional-grade alternative. This demonstrates depth of knowledge and caters to a wider audience.
- 3
The Sensory Justification
The expert selects a product based on subtle, sensory-based criteria (e.g., clarity, taste, texture) that a novice might overlook, reinforcing their refined expertise.
- 4
The Unquestionable Edict
The expert concludes with their choice for the most critical item in their field, presenting it as an absolute, non-negotiable truth, backed by a powerful anecdote that serves as ultimate proof of their conviction.
Themes
Techniques
Trends
Post caption
don’t come @ me. i'm team salted all day long...
Text overlays
title · beginning
The brands I actually use as a baker
Transcript
Better? Salted butter. I know it's gonna, like, make everybody irritated. Salted better, and I use Cabot because we're in Vermont. I'm not gonna stock two kinds of better. We use salted for everything. Chocolate chips. It just depends where you live. My favorite is President's Choice chocolate chips, but that's really Canadian. My second favorite, which we use in the bakery, which I used in Paris, which I now use here that we're in Vermont, is Callettes, they're called. They're like little tiny tiny discs. Vegetable broth. This one's tricky because I like a clear vegetable broth, so I use the Target store brand in the green box. I have found the other store brands are cloudy and or have, like, a really weird chemically flavor, so that's one that we like the best. Flour? Okay. I live in Vermont. What do you what do you think I'm gonna say? It's King Arthur flour. When I lived in Paris and I was making cooking videos, we imported King Arthur flour to Paris to make the videos. King Arthur all the tier, no question, don't argue with me.