@domorealty
Instagram · Vlog
@domorealty 180° mountain views. Almost 2 acres. Furniture included. $650K. Yes, really. But this one didn’t last, our buyers tied a big red bow on it and put in under contract for Christmas 🎁🎄🎉 If mid-century is your love language, comment “VIP” so you never miss a cool house! Listing provided by Gary McCallister, Craft Inc. ——— #domoRealty #atlantamidcentury #midcenturyatlanta #midcenturymodernatlanta #atlantacoolhomes
Performance
Video #14158 · Vlog
[01]
The creator provides a comprehensive video tour of a mid-century modern house for sale. They begin by showing the exterior and highlighting key details like the build year, price, and lot size via text overlays. The tour moves inside to showcase the unique circular stone foyer, the living room with a central fireplace, the newly renovated kitchen, a sunroom, and the expansive deck with mountain views, before concluding in a cozy, wood-paneled 'bourbon lounge'.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Custom Built 1978
Verbal hook · 50%
You've never seen a mid century modern this cool with long range mountain views.
Visual hook · 25%
An engaging shot of a unique mid-century modern house with a distinctive gray exterior, a prominent stone chimney, and an angled bay window entrance with a bright red door. The camera moves forward along a stone path, drawing the viewer into the property.
[06]
Steal this for your own video
You've never seen a this with .
[07]
The promise the opener makes, and how the video pays it back
Hook
A confrontational, superlative statement that claims the subject is unlike anything the viewer has seen before, challenging them to watch and verify the claim.
Payoff
The final beat creates a powerful emotional and sensory image of the ideal experience with the subject, leaving the viewer in a state of aspiration and desire.
[08]
The structural pattern this video runs on
Framework
The Aspirational Showcase
To present a single item by first establishing its elite status with a bold claim, then systematically layering features that build an overwhelming case for its value, culminating in an emotional vignette that allows the viewer to imagine themselves living the experience.
The Uniqueness Proclamation
Opens with a bold, slightly challenging statement about the subject's unparalleled quality, immediately establishing its elite status and daring the viewer to disagree.
The Lifestyle Reframe
Pivots from describing the item's features to describing the identity or lifestyle transformation it offers, framing it as an 'upgrade your life' opportunity.
The Anchor Drop
Presents the core specifications and a surprisingly low price/cost, anchoring the audience's perception of high value early in the narrative.
The Value Multiplier
Uses a transitional phrase like 'And get this...' to introduce a massive, unexpected feature that dramatically elevates the subject's appeal and perceived value.
The Modern Upgrade Showcase
Tours the most impressive, high-value, or recently improved aspects of the subject to demonstrate tangible quality and investment.
The Legacy Acknowledgment
Pays homage to the subject's original, unique, or classic elements, adding a layer of character, history, and authenticity.
The Imperfection Spin
Acknowledges a potential flaw but frames it positively as 'original,' 'charming,' or 'authentic' to maintain the narrative's positive momentum.
The Secret Sanctuary Reveal
Shifts to a personal perspective by revealing a 'favorite' part, creating intimacy and a sense of insider knowledge that makes the subject feel more special.
The Aspirational Vignette
Concludes by describing this favorite space in rich, sensory detail, ending with an invitation for the viewer to imagine themselves within that ideal experience.
180° mountain views. Almost 2 acres. Furniture included. $650K. Yes, really. But this one didn’t last, our buyers tied a big red bow on it and put in under contract for Christmas 🎁🎄🎉 If mid-century is your love language, comment “VIP” so you never miss a cool house! Listing provided by Gary McCallister, Craft Inc. ——— #domoRealty #atlantamidcentury #midcenturyatlanta #midcenturymodernatlanta #atlantacoolhomes
informational · beginning
Custom Built 1978
title · beginning
mid-century modern
informational · beginning
1.8 Acre Lot 4 bed. 4 bath FURNITURE STAYS $650,000
contextual · middle
Blue Ridge mountains
You've never seen a mid century modern this cool with long range mountain views. And if you say you have, you're probably lying. This isn't a fixer upper. This is a sell all your furniture because all this mid century modern furniture is included, an upgrade your life kind of house. Located inside Jasper's gated Best community, this four bed, four bath mid century ranch with a brand new custom kitchen has a crazy low price of 650,000. And get this, it sits on almost two acres with year round 180 degree long range mountain views from almost every room in the house. The kitchen is glorious with its solid oak cabinetry and white KitchenAid appliances. And whoever built this back in 1978 was a total genius for designing the circular stone foyer. All four bathrooms are still mostly original with mid condition tier, but my favorite spot in the home is what I like to call the bourbon lounge with two velvet chairs, a fireplace, and wood paneling for days. Go ahead and pour.