@nyt_nyc
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@nyt_nyc Crowds braved the cold and blustery weather for one of New York City’s most popular annual events: the New Year’s Eve ball drop in Times Square. The celebration to ring in 2026 drew spectators from around the world to don novelty glasses, toss confetti and sing along to “Auld Lang Syne” and “New York, New York” at the stroke of midnight. Tap the link in our bio to see more from the celebration. Photos by @vincentalban1
Performance
Video #14528 · Carousel
[01]
This is a photo carousel from The New York Times documenting the New Year's Eve celebration in Times Square. The series of five professional photos captures the energy of the event, from the massive confetti drop and branded billboards to intimate, candid moments of joy, celebration, and connection among the attendees.
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Crowds braved the cold and blustery weather for one of New York City’s most popular annual events: the New Year’s Eve ball drop in Times Square.
Visual hook · 65%
The images immediately grab attention with an explosion of vibrant, multi-colored confetti filling the frame against the dark night sky. This is paired with compelling human emotion, featuring close-ups of joyful faces and an intimate kiss, creating a strong sense of celebration and connection.
[06]
Steal this for your own video
Open with a frame-filling burst of against a , then cut to a close-up of .
Crowds braved the cold and blustery weather for one of New York City’s most popular annual events: the New Year’s Eve ball drop in Times Square. The celebration to ring in 2026 drew spectators from around the world to don novelty glasses, toss confetti and sing along to “Auld Lang Syne” and “New York, New York” at the stroke of midnight. Tap the link in our bio to see more from the celebration. Photos by @vincentalban1