@willeygoat
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@willeygoat If it gets a laugh, tell em you heard it from me. If it doesn’t, tell em you heard it from me
Trending short videosMan's selfie in Times Square
The edit1 shot · 1 text
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Performance
- Views
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- Engagement
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- Outlier
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Video #30646 · Carousel
Man's selfie in Times Squarefrom @willeygoat
[01]
Overview
A man takes a selfie in Times Square at night, with a text overlay that reads 'Bits I do that you can steal'. The background is filled with bright billboards and includes two people in gorilla costumes, adding a surreal and humorous element to the lifestyle photo.
[02]
Simple outline
- 1Hook with a generous offer
- 2Promise replicable techniques
- 3Frame as insider knowledge
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
Bits I do that you can steal
Verbal hook · 40%
If it gets a laugh, tell em you heard it from me. If it doesn’t, tell em you heard it from me
Visual hook · 15%
A direct-to-camera selfie taken in the visually busy and iconic location of Times Square at night, with the unexpected and humorous presence of two people in gorilla costumes in the background.
[06]
Hook template
Steal this for your own video
you can steal
- — Jokes I do that you can steal
- — Captions I write that you can steal
- — Morning routines I use that you can steal
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The first slide serves as a 'Cover Page' that clearly states the carousel's theme and value proposition. It uses a direct, informal headline to promise a list of valuable, replicable tips from the creator's personal experience.
Payoff
The final slide in this framework typically summarizes the list or prompts engagement by asking the audience which 'bit' they will use, reinforcing the practical nature of the content.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Open Playbook Framework
The creator establishes immediate value by framing their personal habits, techniques, or ideas as a playbook of 'bits' that the audience is explicitly invited to 'steal'. This creates an informal, high-value exchange that promises actionable content.
- 1
The Replicable Item
Each subsequent slide (implied by the hook) would present one distinct item from the promised list, following a consistent format to make the information easily digestible and actionable.
Themes
Techniques
Trends
Post caption
If it gets a laugh, tell em you heard it from me. If it doesn’t, tell em you heard it from me
Text overlays
title · photo_0
Bits I do that you can steal