Viral Hooks
Trending short videosAirplane story with Snickers punchline
O

@oliviabarbulescu

Instagram · Yap

@oliviabarbulescu How would you react to a grown woman screaming on the plane because her tv isn’t working? #storytime #storytelling #plane

View original on Instagram

The edit1 shot · 3 text
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Performance

Views
432.4K
Likes
37.7K
Comments
179
Engagement
8.8%

Video #14740 · Yap

Airplane story with Snickers punchlinefrom @oliviabarbulescu

[01]

Overview

The creator recounts a personal story from a recent flight where she was woken up by a woman screaming. She initially feared the plane was crashing, but soon discovered the woman was having a tantrum because her in-flight TV wasn't working. The creator describes how a flight attendant expertly de-escalated the situation by offering the woman a snack, which she accepted, leading the creator to humorously compare the entire incident to a live-action Snickers commercial.

[02]

Simple outline

  1. 1State alarming scenario
  2. 2Reveal absurd cause
  3. 3Introduce unexpected solution
  4. 4Deliver pop culture punchline

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable SkitTrendjacking
Elements
Image OverlayGraphic Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 85%

I was sleeping on the airplane recently when I woke up to the sound of a grown woman screaming.

Visual hook · 15%

A close-up shot of the creator speaking directly to the camera, holding the microphone from her wired earbuds close to her mouth, creating an intimate and personal feel.

[06]

Hook template

Steal this for your own video

I was [relaxed/off-guard activity] when I was suddenly woken up by [jarring unexpected event].

  • — I was napping on my lunch break when I was suddenly woken up by my coworker screaming at a printer.
  • — I was dozing off in the waiting room when I was suddenly woken up by a toddler launching a shoe across the room.
  • — I was half asleep on the train when I was suddenly woken up by a full-grown man sobbing into a bag of chips.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce a high-stakes, mysterious event that immediately grabs attention and poses a question (e.g., 'a grown woman screaming on a plane').

Payoff

The narrator provides final commentary, hyperbolically praising the simple solution and reinforcing the connection to the pop culture punchline, leaving the audience with a memorable and shareable conclusion.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Anecdotal Punchline

A narrative structure that presents a relatable, escalating problem, subverts expectations with an absurdly simple solution, and then reframes the entire event with a well-known cultural reference or universal truth as the punchline.

  1. 1

    The High-Stakes Assumption

    The narrator voices a dramatic, worst-case-scenario interpretation of the event, aligning with and amplifying the audience's initial fears.

  2. 2

    The Comedic Deflation

    The true cause of the event is revealed to be something trivial and absurd, creating a humorous contrast with the initial high-stakes assumption.

  3. 3

    The Failed De-escalation

    The problem is shown to be resistant to logical solutions, increasing the sense of frustration and highlighting the irrationality of the situation.

  4. 4

    The Unexpected Gambit

    A completely unconventional and seemingly unrelated solution is proposed, creating a moment of suspense and curiosity.

  5. 5

    The Instant Resolution

    The unconventional solution works immediately and completely, providing a surprising and satisfying payoff that resolves the central conflict.

  6. 6

    The Universal Reframe

    The entire story is explicitly connected to a well-known pop culture reference, slogan, or universal truth, serving as the ultimate punchline and giving the anecdote a larger, more relatable meaning.

Themes

  • Human behavior
  • Customer service
  • Humor
  • Relatability

Techniques

  • Storytelling
  • Suspense and reveal
  • Comedic timing

Trends

  • Storytime format
  • Referencing pop culture (Snickers ad)

Post caption

How would you react to a grown woman screaming on the plane because her tv isn’t working? #storytime #storytelling #plane

Text overlays

  • contextual · beginning

    the plane's going down

  • contextual · middle

    NO

  • branding · middle

    SNICKERS You're not you when you're hungry

Transcript

Was sleeping on the airplane recently when I woke up to the sound of a grown woman screaming. So naturally, I'm like, oh, the plane's going down. It turns out her TV wasn't working. Flight attendant comes by. The woman in front of me, she's screaming, kicking her seat bad. I'm feeling every vibration. And the flight attendant's like, ma'am, we've tried resetting your TV. It's not gonna work. Would you like to move seats? And the woman, she continues screaming. She goes, no. And then the flight attendant goes, well, would you like a snack? And then the woman goes, yes. And she stops screaming. You're not you when you're hungry. I was like, am I in the middle of a live taping for a Snickers commercial? I have never seen someone implement a solution so effortlessly, cheaply, and quickly with a bigger payoff in my entire life. She had the ease and calm of a hostage negotiator. Snickers, give this woman a brand deal.

Airplane story with Snickers punchline | Viral Hooks