Creator pitches hypothetical ice brand.from @girlinbluestudios

Transcript

If I were to create an ice brand, this is how I'd do it. I'd call it NICE. It would be ice that actually adds flavor and function as it melts. The slogan, make it NICE. I'd launch with three hero products. Hydrate, lime and salt rings, turns water into a drink like crisp lime mineral water and makes Tier Coke taste like it came from a fountain. Energy, espresso and vanilla tiles, keeps your iced coffee from getting sad. It melts into your drink like a vanilla latte concentrate no it stays strong all the way to the bottom. And good, white tea and strawberry pearls. Melt into your water like fresh strawberry iced tea with antioxidant white tea plus vitamin c strawberry no your hydration is basically a glow. I do limited edition celebrity drops where nice makes the perfect ice for their drink, like a Kendall Jenner nice drop inspired by her brand eight one eight, lime peach and sea salt spheres made for tequila soda and skinny margs. There would also be merch of worse, an I brought the ice t shirt, a nice person cap, and a phone case that literally looks like ice. For the launch, I'd create the nice freezer room. A literally below freezing walk in, you step inside to frosted glass and blue white lighting with walls lined in nice bags. You explore every shape and every flavor and at the end there's a bar making drinks with each one. Would you buy this? You know I would.