@brian_blum
Instagram · Greenscreen Talking Head
@brian_blum Brands need these two things 1. Eye catching packaging + product design 2. Content that answers customer questions To survive in the future. Men’s skincare is a space where there is plenty of opportunity to do both. What do you think? Would you buy this brand? #contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
Performance
Video #5693 · Greenscreen Talking Head
[01]
The creator presents a hypothetical case study on how he would build a men's skincare brand from scratch. He outlines the brand name ('BASELINE'), a simplified 3-step product line, and a content marketing strategy based on 'What, When, and Why'. He then details sales tactics, advertising copy examples, and a key marketing angle targeting wives and girlfriends for gifting purposes, concluding with a call-to-action for viewers to suggest the next brand type to analyze.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
If I were to create a men's skincare brand from scratch
Verbal hook · 40%
If I were to create a men's skin care brand from scratch, this is what I'd do.
Visual hook · 15%
A high-quality, extreme close-up shot of a smiling man with clear skin, with the creator's picture-in-picture overlay in the bottom corner, creating immediate visual interest and establishing the topic.
[06]
Steal this for your own video
If I were to build a from scratch, this is what I'd do.
[07]
The promise the opener makes, and how the video pays it back
Hook
A speculative premise ('If I were to create X from scratch...') that establishes the creator as an expert and frames the video as a valuable thought experiment, immediately capturing the viewer's curiosity.
Payoff
The final beat, the 'Trojan Horse Strategy,' serves as the ultimate 'aha!' moment, leaving the viewer with a sense of having learned a clever, insider secret. This is followed by a call to action that loops engagement by asking for the next topic to deconstruct.
[08]
The structural pattern this video runs on
Framework
The Expert Deconstruction Blueprint
Presenting a hypothetical, step-by-step solution to a complex problem (building a brand), framed as an insider's 'how-to' guide. This builds authority and provides actionable, easy-to-digest insights by simplifying every stage of the process.
The Brand Foundation
Establishes the core concept, including the brand name, target audience, and a unique value proposition that addresses a common pain point (complexity).
The Simplification Mechanism
Details a specific, tangible feature (numbered products) that makes the solution uniquely easy to use and understand, directly solving the user's problem of confusion.
The Content Trinity
Introduces a memorable, rule-of-three-based marketing framework ('What, When, Why') that organizes the educational strategy for the consumer.
The Consequence Engine
Elaborates on the most emotionally resonant part of the framework ('Why'), demonstrating the clear positive outcomes of adoption and negative consequences of inaction through a powerful visual contrast.
The Behavioral Exploit
Reveals a specific sales tactic (bulk discounts) that leverages a known, often overlooked, behavior of the target audience to increase average order value and customer retention.
The Trojan Horse Strategy
Unveils a counter-intuitive, indirect customer acquisition strategy by targeting a secondary, influential group (partners) who will purchase on behalf of the end-user.
Brands need these two things 1. Eye catching packaging + product design 2. Content that answers customer questions To survive in the future. Men’s skincare is a space where there is plenty of opportunity to do both. What do you think? Would you buy this brand? #contentmarketing #marketingtips #marketingstrategy #entrepreneur #growthhacking
title · beginning
If I were to create a men's skincare brand from scratch
branding · beginning
BASELINE
branding · beginning
1st
contextual · beginning
My three step skin care routine
contextual · middle
PRODUCTS
branding · middle
1st, 2nd, 3rd
informational · middle
WHAT, WHEN, WHY
informational · middle
WHAT DISCUSSING THE INGREDIENTS AND FORMULAS OF THE PRODUCTS.
informational · middle
WHEN DISCUSSING PROPER TIMING OF USE.
informational · middle
WHY EMPHASIZING THE IMPORTANCE OF EACH STEP.
contextual · middle
USES BASELINE
contextual · middle
NO SKINCARE ROUTINE
informational · middle
50% OFF
informational · end
YOU DON'T WANT TO RUN TO THE STORE
informational · end
DON'T BE OUT WHEN SHE'S BACK IN TOWN
informational · end
WIFE/GF GIFTING ANGLES
I were to create a men's skin care brand from scratch, this is what I'd do. I call it best, focusing on high quality bare minimums for guys who've never had a routine. I'd name the products first, second, and third to allow them to simply follow only the necessary steps. I'd create content that fit into three core buckets of what, when, and why. What content would discuss the ingredients and formulas of the three products while highlighting quality sourcing and clean manufacturing. When would discuss proper timing of use, whether it's day, night, pre, or post shower. And why content would emphasize the importance of each step, which we'd hammer home by showing contrast of men who followed their routines going into their sixties versus those who didn't. I'd offer heavy discounts on our six month supply, knowing that dudes never planned to stay in stock. And we'd use this in our marketing messaging with copy like, you won't wanna run to the store when you run out or don't be out when she's back bad town. And last, we lean heavily into wife and girlfriend gifting angles, targeting women who want their man to take care of himself, but understand he'll never do it on his own. Comment what type of brand you'd like to see next.