@madeleinevoge
Instagram · Speaker address
@madeleinevoge this blows my mind (clearly) #drewstruzan #scififantasy #illustration #graphicdesign #starwars
Trending short videosArtist behind iconic movie posters
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Video #15062 · Speaker address
Artist behind iconic movie postersfrom @madeleinevoge
[01]
Overview
The creator reveals the surprising fact that the 'Harry Potter and the Sorcerer's Stone' movie poster was hand-painted by artist Drew Struzan. She then showcases a montage of his other famous works, including posters for Star Wars, The Shawshank Redemption, and The Goonies, highlights her personal favorite (Hook), shares an anecdote about his 24-hour turnaround for the 'Back to the Future' poster, and concludes by expressing her hope that the art of hand-painted movie posters will make a comeback.
[02]
Simple outline
- 1Reveal hidden truth about a known object
- 2Expand the scope of the creator's impact
- 3Share a specific legend-building story
- 4Deliver a passionate closing argument
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 90%
This movie poster that I'm sure you have seen many times was not made digitally or with a computer.
Visual hook · 10%
The creator holds up the iconic and highly recognizable movie poster for 'Harry Potter and the Sorcerer's Stone', using a familiar image to grab attention.
[06]
Hook template
Steal this for your own video
This that I'm sure you've seen was not made .
- — This pasta sauce jar that I'm sure you've seen in every grocery store was not made in a factory kitchen.
- — This Nike swoosh logo that I'm sure you've seen thousands of times was not designed by a big agency.
- — This stock photo of a handshake that I'm sure you've seen on every corporate website was not taken by a professional photographer.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Present a universally recognized object and immediately challenge a common assumption about its origin or nature, creating an instant knowledge gap.
Payoff
Deliver a conclusive, passionate judgment on the creator's importance and express a personal hope or call to action related to their craft, giving the information a lasting emotional resonance.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Hidden Master
To reveal the surprising, non-obvious human creator behind widely recognized cultural artifacts, building their legendary status through escalating proof and a specific anecdote.
- 1
The Counter-Intuitive Reveal
State that the familiar object was created using an unexpected, often more difficult or analog, method. Introduce the creator by name.
- 2
The Legacy Montage
Rapidly present a cascade of other well-known works by the same creator to establish the breadth of their influence and prove the initial example was not an anomaly. This validates the claim that the audience 'knows' this person's work without knowing their name.
- 3
The Magnifying Glass
Select one specific example (often a personal favorite) to slow down and analyze in detail, reinforcing the creator's exceptional skill and the core thesis from the hook.
- 4
The Legend-Making Story
Recount a specific, compelling anecdote that illustrates the creator's mastery, work ethic, or genius under pressure, cementing their legendary status.
Themes
Techniques
Trends
Post caption
this blows my mind (clearly) #drewstruzan #scififantasy #illustration #graphicdesign #starwars
Transcript
This movie poster that I'm sure you have seen many times was not made digitally or with a computer. It was hand painted and illustrated with colored pencil by a man named Drew Struzan. You know this man even though you might never have heard his name before. It's not only illustrated this, he also did this and this and all of these. Quick moment of appreciation for my personal favorite. Look at the detail. Look at their faces. How are these not photographs? One of my favorite stories about him is that this 1985 Bad to the Future better, the marketing team forgot to commission for a poster to be made, and he had a twenty four hour turnaround. He says he didn't eat or drink, and he was able to put this together. I believe he is truly one of the most talented creatives that has ever existed. And I know that movie posters have already become highly digitized, but I really hope that this style comes back and that there are people out there who are dreaming about hand painting movie posters because I think that they deserve to exist forever.