@amctheatres
Instagram · Single Photo
@amctheatres In the morning, we’re making waffles 🧇, but tonight, it’s popcorn! Celebrate the 25th anniversary of SHREK with The Outhouse popcorn collectible. Large popcorn included. Available 5/1, while supplies last. Get your 🎟️ at the link in bio!
Performance
Video #25416 · Single Photo
[01]
A promotional advertisement from AMC Theatres for a limited edition Shrek-themed popcorn collectible. The image showcases the product, which is shaped like Shrek's outhouse and includes a figurine, to celebrate the movie's 25th anniversary and drive sales at their theaters.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Shrek
Verbal hook · 50%
In the morning, we’re making waffles 🧇, but tonight, it’s popcorn!
Visual hook · 25%
A unique and humorous collectible popcorn bucket shaped like Shrek's outhouse, creating an unexpected and nostalgic visual. The bright green of the Shrek character and logo provides a strong color pop against the brown and green background.
[06]
Steal this for your own video
In the morning, we're doing , but tonight, it's !
[07]
The promise the opener makes, and how the video pays it back
Hook
The slide immediately establishes context and leverages brand equity by placing a highly recognizable, thematic logo at the top of the visual hierarchy.
Payoff
The final structural elements provide the necessary disclaimers, legal text, and contextual ratings. This 'Fine Print' section qualifies the offer and manages expectations, completing the informational loop without cluttering the main visual.
[08]
The structural pattern this video runs on
Framework
The All-In-One Announcement
This framework consolidates a complete product announcement into a single, dense visual. It follows the natural eye-path of a user, moving from brand recognition at the top, to the product reveal in the center, to the offer details, and finally to the vendor and fine print at the bottom, functioning as a self-contained advertisement.
The Visual Reveal
The central and largest portion of the slide is dedicated to a high-quality, multi-angle product shot that clearly displays the item's features and appeal.
The Explicit Offer
Positioned next to the product, a clear, concise text block names the product and explicitly states the core value proposition (e.g., what's included).
The Vendor Endorsement
The logo of the distributor or partner is placed prominently in a lower quadrant, answering the 'Where can I get this?' question and adding a layer of official credibility.
In the morning, we’re making waffles 🧇, but tonight, it’s popcorn! Celebrate the 25th anniversary of SHREK with The Outhouse popcorn collectible. Large popcorn included. Available 5/1, while supplies last. Get your 🎟️ at the link in bio!
branding · photo_0
DREAMWORKS Shrek
informational · photo_0
THE OUTHOUSE POPCORN COLLECTIBLE
informational · photo_0
INCLUDES LARGE POPCORN
branding · photo_0
amc THEATRES WE MAKE MOVIES BETTER™
contextual · photo_0
ADDITIONAL FEES FOR ONLINE ORDERS DreamWorks Shrek © [2024] DreamWorks Animation LLC. All Rights Reserved. At participating AMC Theatres. While supplies last. Gourmet popcorn is excluded. AMC Stubs upgrades do not apply.
contextual · photo_0
PG | PARENTAL GUIDANCE SUGGESTED SOME MATERIAL MAY NOT BE SUITABLE FOR CHILDREN Mild Language and Some Crude Humor