@loewe
TikTok · Vlog
@loewe Brand Ambassador GISELLE serving angel on the LOEWE Paula's Ibiza campaign. #LOEWE #GISELLE
Trending short videosBehind-the-scenes of Giselle shooting the Loewe Paula's Ibiza campaign on sand dunes
The edit1 shot · 0 text
Shots0:10
Performance
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- Length · 15 Apr 2025
- 0:10
Video #1514 · Vlog
Behind-the-scenes of Giselle shooting the Loewe Paula's Ibiza campaign on sand dunesfrom @loewe
[01]
Overview
The video presents a behind-the-scenes montage of a LOEWE fashion campaign photoshoot. It features brand ambassador GISELLE with pink hair posing in various setups on a sand dune, including lying down, sitting on driftwood, and interacting with props, while being filmed and photographed by a production crew.
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Classification
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Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Angels have big ears.
Visual hook · 65%
A wide shot of a professional photoshoot on a sunny beach, featuring a model with vibrant pink hair that contrasts with the natural sand and blue sky, immediately establishing a high-fashion, behind-the-scenes context.
[06]
Hook template
Steal this for your own video
Behind the scenes of with — what the camera actually captured.
- — Behind the scenes of a Vogue Italia shoot with a rising supermodel — what the camera actually captured.
- — Behind the scenes of a Michelin star restaurant opening with the head chef — what the camera actually captured.
- — Behind the scenes of a Super Bowl halftime rehearsal with the creative director — what the camera actually captured.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Open in media res with a dynamic, candid shot that immediately establishes an exclusive 'insider access' premise and the core activity.
Payoff
The payoff is an aesthetic or emotional resonance rather than a narrative resolution. The viewer is left with the overall 'vibe' and a memorable final image associated with the subject.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Vignette Showcase
To create a compelling, atmospheric mood piece by showcasing a subject through a rapid succession of visually distinct but thematically connected behind-the-scenes moments, prioritizing aesthetic and feeling over a linear story.
- 1
The Intimate Frame
Show the subject in a close, interactive, and seemingly unposed moment to establish a personal connection and the immediate context of the event.
- 2
The Contextual Setpiece
Cut to a wider, more composed shot that incorporates a significant environmental or structural element, showcasing the scale and artistic direction of the activity.
- 3
The Focal Point Interaction
Re-focus on the subject interacting with a specific object or prop, adding a micro-narrative element or a pop of visual interest that breaks the pattern.
- 4
The Sensory Close-Up
Conclude with a shot focused on a tactile, sensory action, creating a lingering, atmospheric final impression that encapsulates the mood.
Themes
Techniques
Post caption
Brand Ambassador GISELLE serving angel on the LOEWE Paula's Ibiza campaign. #LOEWE #GISELLE
Transcript
Angels have big ears. No idea.