@elfyeah
TikTok · Speaker address
@elfyeah celebrity dog groomer 🐾 @Jess Rona gives an e.l.f. 👏 about being cruelty-free 💗 which is why she’s spreading the word about e.l.f. Beauty’s 4th Annual Impact Report and give an e.l.f. campaign 🫶 read the receipts at elfbeauty.com/impact #elfcosmetics #eyeslipsface #giveanelf
Performance
Video #15370 · Speaker address
[01]
The video opens with a graphic that plays on a profane phrase, replacing it with the brand name 'e.l.f.'. A celebrity dog groomer then delivers a rapid-fire monologue, listing things she cares about—like creativity, making people laugh, and being cruelty-free—using 'give an e.l.f.' as a recurring phrase. She contrasts this with what she doesn't care about (grumpy people), using her dog as an example, before the video concludes with a final branded message.
[02]
[03]
1.2M3×Influencer montage hypes product launch@gisou · Hype Teaser
1.9M4.9×Hype montage of influencer unboxings@gisou · Hype Teaser
1.6M348×Relatable skit about shopping sales@plumgoodness · Relatable Skit
120.9KBehind the scenes product teaser@bubble · Behind The Scenes
191.5K7.5×Influencers announce Vinted charity sale@julkagizelska · Milestone Celebration
842.7K5.8×Creative rhythm game brand reveal@wantsandneedsbrand_ · Surprise Reveal
686.5KHot dog reward for sending email@yahoo · Motivational Mantra
936.3K17.1×High-fashion cinematic brand teaser@meller · Hype Teaser
1.4M236.1×Tag a friend challenge for sale@plumgoodness · Question Montage
229.2K70.7×Aesthetic product giveaway announcement montage@drinkculturepop · Giveaway Announcement
740.1K18.1×Customer comments demand product launch@summerfridays · Hype Teaser
403.9K1.3×High-energy brand collaboration teaser@gng.la · Hype Teaser[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
DON'T GIVE A
Verbal hook · 30%
I give so many.
Visual hook · 15%
A bold, high-contrast graphic with color blocking (orange, blue, pink) and large white text immediately grabs attention, followed by a quick cut to a perfectly groomed, fluffy white dog.
[06]
Steal this for your own video
DON'T GIVE A ABOUT — I ONLY GIVE A ABOUT
[07]
The promise the opener makes, and how the video pays it back
Hook
A bait-and-switch that replaces a common expletive with a brand-friendly, memorable phrase, creating immediate curiosity and setting the video's playful, edgy tone.
Payoff
A concise restatement of the core positive message, serving as a final brand reinforcement and a direct call to action.
[08]
The structural pattern this video runs on
Framework
The Affirmation Pivot
A rapid-fire list of positive affirmations using a clever, brand-centric catchphrase, which is then broken by a single, contrasting negative statement for comedic effect, before concluding with a call to action.
The Gimmick Reveal
An initial visual and audio sequence (bleeped profanity transforming into the core phrase) that establishes the central wordplay and hooks the viewer.
The Thesis Statement
A brief declaration that sets up the forthcoming list, framing it as a series of things the speaker passionately cares about.
The Affirmation Gauntlet
A rapid succession of items that align with the positive side of the wordplay, establishing a rhythmic pattern and building a persona through a mix of personal and brand-aligned values.
The Contrast Pivot
A sudden break in the established pattern where the speaker uses the wordplay to state something they *don't* care about, creating a punchline through subverted expectations.
The Visual Punchline
A visual element that directly illustrates the negative statement, grounding the abstract concept in a concrete, often humorous, image.
celebrity dog groomer 🐾 @Jess Rona gives an e.l.f. 👏 about being cruelty-free 💗 which is why she’s spreading the word about e.l.f. Beauty’s 4th Annual Impact Report and give an e.l.f. campaign 🫶 read the receipts at elfbeauty.com/impact #elfcosmetics #eyeslipsface #giveanelf
title · beginning
DON'T GIVE A
title · beginning
F#@&.
title · beginning
GIVE AN e.l.f.
contextual · middle
elf
informational · middle
CREATIVITY.
informational · middle
MAKING YOU LAUGH.
informational · middle
CRUELTY FREE WORLD-WIDE.
informational · middle
YAWNING.
informational · middle
GRUMPY PEOPLE.
informational · end
DOUBLE-CERTIFIED CRUELTY FREE?
title · end
DON'T GIVE A F#@&. GIVE AN e.l.f.
I give so many. I give an about creativity. I give an about making you laugh. I give an about cruelty free for every shmoo. I give an about, oh, yawning. I don't give an about grumpy people. Don't be like Mimo. Give an elf.