Viral Hooks
Trending short videosFirst year vs fifteenth year skit
C

@clickupcomedy

Instagram · Skit

@clickupcomedy POV: Optimism has a shelf life #corporatehumor #workmemes #workhumor

View original on Instagram

The edit1 shot · 1 text
Shots Text

Performance

Views
1.6M
Likes
25.4K
Comments
233
Engagement
1.6%
Outlier
5×

Video #15377 · Skit

First year vs fifteenth year skitfrom @clickupcomedy

[01]

Overview

The video presents a comedic skit comparing two employees' reactions to receiving company merchandise. It first shows a new, first-year employee who is extremely excited and grateful for the swag. It then cuts to a veteran, fifteenth-year employee who reacts with cynicism, inspecting the items with disdain before throwing them directly into the trash can.

[02]

Simple outline

  1. 1Present common stimulus
  2. 2Show naive, positive response
  3. 3Show jaded, dismissive response
  4. 4Reveal unexpected validation

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable Skit
Elements
Title Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

1st year in corporate vs 15th

Verbal hook · 25%

New swag!?

Visual hook · 20%

A woman with a highly expressive, wide-eyed, and surprised facial expression, immediately conveying a strong sense of excitement and curiosity.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A text overlay presents a clear 'New vs. Experienced' comparative premise, instantly setting viewer expectations for a relatable scenario.

Payoff

An authority figure or third party observes the veteran's rejection and responds with unexpected acceptance or validation, confirming that the cynical view is the established norm.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Jaded Veteran

Juxtaposing a naive character's enthusiastic reaction to a common stimulus with a veteran character's cynical and dismissive reaction to the same stimulus, culminating in an authority figure validating the cynical perspective.

  1. 1

    The Idealistic Baseline

    The 'new' character is presented with a stimulus and responds with genuine, uncritical enthusiasm, establishing the optimistic perspective.

  2. 2

    The Veteran's Feigned Interest

    The 'experienced' character is presented with the same stimulus and offers a brief, low-energy, performative acknowledgment.

  3. 3

    The Dismissive Evaluation

    The veteran character performs a quick, physical action that reveals their low opinion or disdain for the stimulus.

  4. 4

    The Physical Rejection

    The veteran character decisively and physically discards or rejects the stimulus, providing a strong visual punchline.

Themes

  • Cynicism
  • Enthusiasm
  • Corporate culture
  • Employee morale

Techniques

  • Comparative storytelling
  • Character acting
  • Juxtaposition

Trends

  • Workplace humor
  • Relatable skits

Post caption

POV: Optimism has a shelf life #corporatehumor #workmemes #workhumor

Text overlays

  • title · beginning

    1st year in corporate vs 15th

Transcript

New swag. Is this for us? Yeah. Oh, thanks. You're welcome. Cool. Oh. Okay. Rank you.