Video #5330 · Skit
Giving CEO random objects prankfrom @curtismatsko
An employee, off-camera, repeatedly pranks her CEO by handing him a series of random and useless objects while he is trying to conduct a business conversation. She starts with a pack of tissues, then a fork, a cable, a straw, and finally a segment of an orange. The video captures the CEO's progression from mild confusion to humorous exasperation as he questions why he's being given these items, eventually calling the employee a 'weirdo' and complaining about her interruptions.
- 1State experimental premise
- 2Present incongruous stimulus
- 3Document subject's confusion
- 4Capture escalating rejection
ElementsText OverlayEngagement CTA
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
Giving our CEO random objects until he notices
Verbal hook
Right? So that's something like we're like I literally have like an army of people that just go get tier codes.
Visual hook · 35%
A hand enters the frame from the top left, holding a small white object and moving it directly into the line of sight of a man sitting at a desk, creating immediate action and curiosity.
[06]
Hook template
Steal this for your own video
Giving our [authority figure] random [unexpected objects] until they notice
- — Giving our head chef random office supplies until she notices
- — Giving our professor random toy dinosaurs until he notices
- — Giving our personal trainer random kitchen utensils until she notices
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A text overlay clearly states the video's premise as a social experiment or prank, establishing the 'game' for the viewer and setting the expectation of a reaction.
Payoff
The final item crosses a personal or sensory boundary (e.g., something wet or sticky), triggering an immediate, visceral rejection and causing the subject to explicitly call out the prank, providing a conclusive and humorous resolution.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Reaction Test Framework
Repeatedly presenting an unsuspecting subject with incongruous items or stimuli to document their escalating reactions of confusion and annoyance.
- 1
The Baseline Provocation
The first item is presented to establish the subject's initial level of distraction and the core pattern of unconscious acceptance followed by delayed confusion.
- 2
The Plausible Distraction
An item is introduced that is contextually adjacent but functionally useless (e.g., a fork for finger food), testing the subject's situational awareness and heightening the absurdity.
- 3
The Functional Inquiry
A third, unrelated item is presented, causing the subject to move from simple confusion to directly questioning the purpose of the action, signaling their growing awareness.
- 4
The Pattern Recognition
The subject's reaction to a fourth item shifts from confusion about the object to weary resignation, indicating they now understand they are part of an ongoing gag.
Themes
- Office culture
- Humor
- Pranks
- Work-life balance
Techniques
- Text overlay narrative
- Reaction comedy
Trends
- Workplace pranks
- Behind-the-scenes content
Post caption
LOVED handing random objects to Curtis!! I didn't think he would notice so fast!!
But THIS is what it’s like working with a CEO who built a 9-figure business and still forgets to drink water.
I keep alive but I also keep him annoyed!
Otherwise , ideas wouldn't fly so well!! Duh.
This is Mariana writing this by the way.
Here is to more laughter and bothering your favorite CEO!! Comment what we should do next and if you think it is time we take over this Instagram!!!
- The pixie was here
Text overlays
title · beginning
Giving our CEO random objects until he notices
contextual · beginning
he is processing
contextual · beginning
First Object
contextual · beginning
never seen a tissue
contextual · beginning
What is this?
contextual · beginning
Tissue
contextual · beginning
"What's that?"
contextual · beginning
what do I need tissue for?
contextual · beginning
idk 😜
contextual · middle
Next object: A fork
contextual · middle
He's eating a sandwich
contextual · middle
*Takes it*
contextual · middle
*realizes he doesn't need it*
contextual · middle
Next object: A cable
contextual · middle
Mariana's being a weirdo!
contextual · end
Next object: Can you guess?🤔
contextual · end
I think he noticed 😩
contextual · end
Ok feeding time
contextual · end
ew why
call-to-action · end
Tell me what I should do next 🤔
Transcript
Right? So that's something like we're like I literally have like an army of people that just go get tier codes. What is that? So Did you What's that? What do I need to use for? I don't know. She just handed it to me. I'm like, why is she handing me That's nice. Here's the thing. We would probably spend dollars for this launch. Mhmm. But it needs to be more specific. We need to add this extra point zero zero to see what it would actually process for. Oh, it's a cable. Yeah. Why are you handing me a cable? I don't know. You didn't want one? Why are you having me a weirdo? That's not new. Yeah. It's gonna be much more reasonable this next year. It's gonna be great. Yeah. Yeah. So soon we at least have a baseline. Marianne just wants to be part of this conversation, so she's bothering me. We're working very, very hard.
