Viral Hooks
Trending short videosRelatable feeling with text overlay
B

@bigclaytz

Instagram · One Shot

@bigclaytz the pen is not a first year analyst offer 😭💀 #finance #financebro #corporate #investmentbanking #goldmanstanley

View original on Instagram

The edit1 shot · 1 text
Shots Text

Performance

Views
369.7K
Likes
19.7K
Comments
40
Engagement
5.3%

Video #15457 · One Shot

Relatable feeling with text overlayfrom @bigclaytz

[01]

Overview

A man dressed in a suit poses and adjusts his attire while standing in a luxurious, mirrored hallway. A text overlay explains that this is how a student feels when taking notes in class with a free pen obtained from a Goldman Stanley career fair, humorously contrasting the grand feeling with the mundane reality.

[02]

Simple outline

  1. 1State exaggerated internal feeling
  2. 2Visually represent the feeling
  3. 3Perform character-defining action

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable One Shot
Elements
Text OverlayTrending Audio

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 70%

how bro feels taking notes in class with a Goldman Stanley pen from a career fair

Visual hook · 30%

A man in a full suit stands in an opulent, mirrored hallway with a checkered floor, creating an immediate sense of wealth and importance.

[06]

Hook template

Steal this for your own video

How [audience type] feels doing [ordinary task] with a free [branded item] from [aspirational event].

  • — How college students feel taking notes with a free Deloitte pen from a campus recruiting event.
  • — How gym beginners feel drinking water from a free Lululemon bottle at a fitness expo.
  • — How home cooks feel making ramen with a free Le Creuset spoon from a food festival.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Relatable Premise Hook: A text overlay presents a highly specific scenario that triggers an exaggerated internal feeling, immediately establishing the video's comedic concept.

Payoff

The Conclusive Stride: The character moves with a sense of purpose, completing the short narrative arc and solidifying the humorous persona established by the premise.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Exaggerated Reality

A text-based premise establishes a relatable, exaggerated internal feeling, which is then visually acted out in a short, cinematic scene to create a humorous punchline.

  1. 1

    The Visual Embodiment

    The scene opens on a character within an environment that serves as a visual metaphor for the exaggerated feeling described in the hook.

  2. 2

    The Persona-Confirming Action

    The character performs a series of small, deliberate gestures (e.g., adjusting clothing, looking around) that physically manifest the described sense of self-importance.

Themes

  • Aspiration
  • Self-Importance
  • Corporate Culture
  • Student Life

Techniques

  • Juxtaposition
  • Satire

Trends

  • Relatable meme format

Post caption

the pen is not a first year analyst offer 😭💀 #finance #financebro #corporate #investmentbanking #goldmanstanley

Text overlays

  • title · throughout

    how bro feels taking notes in class with a Goldman Stanley pen from a career fair

Relatable feeling with text overlay | Viral Hooks