Viral Hooks
Trending short videosExplains artist program with proof
L

@lovecertt

Instagram · Talking Head Edit

@lovecertt TIDAL is paying independent artists $100 a day per song right now. I almost didn’t believe it until I got paid. Not enough indie musicians know about this new @tidal Spotlight program, so I made this to help spread the word. 
Send this to your friends who make music, they’ll thank you. here’s how it works:
• upload songs to TIDAL for free (no subscription)
• their editorial team listens and picks songs weekly
• if chosen, you get $100/day via @cashapp while your song’s playlisted

View original on Instagram

The edit1 shot · 8 text
Shots Text

Performance

Views
175.2K
Likes
9.4K
Comments
403
Engagement
5.6%
Outlier
10.1×

Video #15487 · Talking Head Edit

Explains artist program with prooffrom @lovecertt

[01]

Overview

The creator, an independent artist, explains Tidal's Spotlight program, which pays artists $100 per day for featured songs. He shares his initial skepticism, provides proof of payment via a Cash App screenshot, and breaks down the step-by-step process for submission, contrasting the high payout with typical low streaming royalties. He concludes by sharing the personal story of how a song he almost scrapped is now paying his bills, encouraging other artists to take advantage of the opportunity.

[02]

Simple outline

  1. 1State unbelievable opportunity
  2. 2Provide undeniable proof
  3. 3Explain the simple process
  4. 4Share personal success story

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
B-Roll CutawayText OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

SEND THIS TO EVERY INDEPENDENT ARTIST YOU KNOW

Verbal hook · 40%

Send this to every independent artist you know.

Visual hook · 5%

An intimate, slightly angled close-up shot of the creator leaning towards the camera, creating a sense of direct address and urgency.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct address to a specific niche audience, creating immediate relevance, urgency, and a sense of shared community.

Payoff

The Transformation Payoff. The narrative concludes by revealing how a previously undervalued or discarded asset was transformed into a source of significant value, providing an inspiring and satisfying resolution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Credibility Cascade

To present a high-value, seemingly unbelievable opportunity and systematically prove its legitimacy and accessibility through evidence and a personal success story, building trust at each step.

  1. 1

    The Audacious Promise

    A bold, high-value claim is made that seems almost too good to be true, generating instant curiosity and skepticism.

  2. 2

    The Credibility Gambit

    The creator acknowledges the viewer's likely skepticism, then immediately counters it with concrete, undeniable proof (e.g., a payment notification, a tangible result).

  3. 3

    The Actionable Blueprint

    The process for achieving the promised result is broken down into simple, accessible, low-friction steps, providing clear value to the viewer.

  4. 4

    The Lifestyle Calculation

    The abstract benefit is translated into a concrete, relatable real-world value (e.g., 'this pays for rent and groceries'), making the opportunity feel tangible.

  5. 5

    The Value Contrast

    The opportunity is framed as superior by comparing it directly against a common, low-value industry standard, amplifying its perceived worth.

  6. 6

    The Relatability Arc

    A personal anecdote is shared, revealing a vulnerability or a 'near-miss' that makes the final success feel more serendipitous and attainable for the average person.

Themes

  • creator economy
  • financial opportunity
  • artist empowerment

Techniques

  • personal storytelling
  • social proof
  • step-by-step explanation

Trends

  • creator monetization

Post caption

TIDAL is paying independent artists $100 a day per song right now. I almost didn’t believe it until I got paid. Not enough indie musicians know about this new @tidal Spotlight program, so I made this to help spread the word. 
Send this to your friends who make music, they’ll thank you. here’s how it works:
• upload songs to TIDAL for free (no subscription)
• their editorial team listens and picks songs weekly
• if chosen, you get $100/day via @cashapp while your song’s playlisted

Text overlays

  • title · beginning

    SEND THIS TO EVERY INDEPENDENT ARTIST YOU KNOW

  • informational · beginning

    TIDAL'S DOING A CAMPAIGN

  • informational · beginning

    $100/DAY FOR THE REST OF THE YEAR

  • contextual · beginning

    IT ALMOST SOUNDS TOO GOOD TO BE TRUE

  • contextual · beginning

    FIRST WEEK =

  • informational · middle

    1 WEEK: $100 x 7 = $700

  • informational · middle

    $700 x 4 = $2800 *per song!

  • call-to-action · end

    SEND IT TO FRIENDS TO TRY OUT

Transcript

Send this to every independent artist you know. Tidal's doing a campaign where they're paying artists a $100 a day for the rest of the year. It almost sounds too good to be true. Like, when I heard about it, I didn't really believe it. But today, I woke up to the proof. They launched a new program called Spotlight. You just make a free account on Tidal, and you upload your songs. They have their teams pick through those uploads to put songs on their official title playlist. Better day that your song is on their playlist, you get a $100. So for example, if my song stays on that playlist for the whole month, that's $2,800. That's best, that's groceries, that's real money. It's not no, like, little point $0.00 3 per stream. Like, this is real money. I feel like a lot of people don't even know this exists, so I wanted to make this for y'all. Try it out or send it to friends to try out. Anyone can do it. You don't gotta be signed. You don't gotta be nothing. You just upload and, yeah, you cross your fingers and hope they like it. And the craziest part to me is that this song is from 2020. My better, Sonya Hashua, produced it. And to be honest, I wasn't even gonna put it out because it was a little too personal, a little too deep. That's how the spotlight program was happening, so I'm like, why not? So now the song I was about to scrap is now paying my bills. Like, it's just crazy to me that it's even a thing.

Explains artist program with proof | Viral Hooks