@topps
Instagram · Carousel
@topps THREE GOATS 🐐🐐🐐 GSP, Jon Jones, and Anderson Silva unite for the ultimate UFC triple autograph card 🔥 Arriving soon in 2025 Topps Royalty UFC 👑
@topps
Instagram · Carousel
@topps THREE GOATS 🐐🐐🐐 GSP, Jon Jones, and Anderson Silva unite for the ultimate UFC triple autograph card 🔥 Arriving soon in 2025 Topps Royalty UFC 👑
Performance
Video #16145 · Carousel
[01]
A two-slide Instagram carousel post by Topps announcing a rare collectible. The first slide is a promotional graphic featuring fighters Georges St-Pierre, Jon Jones, and Anderson Silva with a bold text overlay, prompting users to swipe. The second slide reveals the actual '1 of 1' trading card signed by all three athletes.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
GSP, JONES, & SILVA ALL SIGNED THE SAME TRADING CARD 🤯
Verbal hook · 20%
THREE GOATS 🐐🐐🐐 GSP, Jon Jones, and Anderson Silva unite for the ultimate UFC triple autograph card 🔥
Visual hook · 35%
The first slide uses a high-impact collage of three iconic and recognizable UFC fighters with intense expressions, combined with a massive, bold text overlay that dominates the frame. The second slide reveals a visually appealing, rare '1/1' trading card with three distinct autographs, creating a strong hook for collectors through scarcity and celebrity association.
[07]
The promise the opener makes, and how the video pays it back
Hook
Present an unbelievable convergence of top-tier elements in a single item, paired with an explicit swipe directive.
Payoff
A complete visual confirmation of the highly coveted item's existence, building maximum hype and transitioning the user to the caption for acquisition details.
[08]
The structural pattern this video runs on
Framework
The Holy Grail Reveal
Hooking the audience with an unprecedented, almost unbelievable combination of high-value elements, then using the carousel format to reveal the physical proof and explore its details.
The Unbelievable Claim
State the impossible or highly rare convergence of premium elements on the opening slide to create immediate curiosity and disbelief.
The Swipe Directive
Use explicit visual and text cues (arrows, commands) on the first slide to force the user to swipe to verify the claim.
The Artifact Reveal
Dedicate the second slide to displaying the full item, heavily annotated with authenticity markers, component labels, and extreme scarcity indicators.
The Visual Deep Dive
Utilize the remaining textless slides to visually explore the granular details, textures, and individual components of the revealed item, sustaining engagement through visual awe.
THREE GOATS 🐐🐐🐐 GSP, Jon Jones, and Anderson Silva unite for the ultimate UFC triple autograph card 🔥 Arriving soon in 2025 Topps Royalty UFC 👑
branding · photo_0
Topps
Statement Text · photo_0
GSP, JONES, & SILVA ALL SIGNED THE SAME TRADING CARD 🤯
call-to-action · photo_0
SWIPE ►►►
contextual · photo_1
TOPPS CERTIFIED AUTOGRAPH ISSUE
branding · photo_1
UFC
informational · photo_1
MIDDLEWEIGHT GEORGES ST-PIERRE
informational · photo_1
HEAVYWEIGHT JON JONES
informational · photo_1
THE GOAT
informational · photo_1
MIDDLEWEIGHT ANDERSON SILVA
informational · photo_1
1/1