Viral Hooks
Trending short videosUFC legends triple autograph card reveal
T

@topps

Instagram · Carousel

@topps THREE GOATS 🐐🐐🐐 GSP, Jon Jones, and Anderson Silva unite for the ultimate UFC triple autograph card 🔥 Arriving soon in 2025 Topps Royalty UFC 👑

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The edit1 shot · 10 text
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Performance

Views
2.9M
Likes
190.5K
Comments
1.8K
Engagement
6.7%

Video #16145 · Carousel

UFC legends triple autograph card revealfrom @topps

[01]

Overview

A two-slide Instagram carousel post by Topps announcing a rare collectible. The first slide is a promotional graphic featuring fighters Georges St-Pierre, Jon Jones, and Anderson Silva with a bold text overlay, prompting users to swipe. The second slide reveals the actual '1 of 1' trading card signed by all three athletes.

[02]

Simple outline

  1. 1Hook with unprecedented combination
  2. 2Demand the swipe for proof
  3. 3Reveal the ultimate artifact
  4. 4Showcase exclusive details visually

[03]

Related videos

[04]

Classification

Format
Concepts
Product Showcase
Elements
Text OverlayDigital Collage
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

GSP, JONES, & SILVA ALL SIGNED THE SAME TRADING CARD 🤯

Verbal hook · 20%

THREE GOATS 🐐🐐🐐 GSP, Jon Jones, and Anderson Silva unite for the ultimate UFC triple autograph card 🔥

Visual hook · 35%

The first slide uses a high-impact collage of three iconic and recognizable UFC fighters with intense expressions, combined with a massive, bold text overlay that dominates the frame. The second slide reveals a visually appealing, rare '1/1' trading card with three distinct autographs, creating a strong hook for collectors through scarcity and celebrity association.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Present an unbelievable convergence of top-tier elements in a single item, paired with an explicit swipe directive.

Payoff

A complete visual confirmation of the highly coveted item's existence, building maximum hype and transitioning the user to the caption for acquisition details.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Holy Grail Reveal

Hooking the audience with an unprecedented, almost unbelievable combination of high-value elements, then using the carousel format to reveal the physical proof and explore its details.

  1. 1

    The Unbelievable Claim

    State the impossible or highly rare convergence of premium elements on the opening slide to create immediate curiosity and disbelief.

  2. 2

    The Swipe Directive

    Use explicit visual and text cues (arrows, commands) on the first slide to force the user to swipe to verify the claim.

  3. 3

    The Artifact Reveal

    Dedicate the second slide to displaying the full item, heavily annotated with authenticity markers, component labels, and extreme scarcity indicators.

  4. 4

    The Visual Deep Dive

    Utilize the remaining textless slides to visually explore the granular details, textures, and individual components of the revealed item, sustaining engagement through visual awe.

Themes

  • Collectibles
  • Exclusivity
  • Sports Legacy
  • Memorabilia

Techniques

  • Digital Collage
  • Product Photography
  • Graphic Design
  • Bold Typography

Trends

  • Product Reveal
  • Hype Marketing

Post caption

THREE GOATS 🐐🐐🐐 GSP, Jon Jones, and Anderson Silva unite for the ultimate UFC triple autograph card 🔥 Arriving soon in 2025 Topps Royalty UFC 👑

Text overlays

  • branding · photo_0

    Topps

  • Statement Text · photo_0

    GSP, JONES, & SILVA ALL SIGNED THE SAME TRADING CARD 🤯

  • call-to-action · photo_0

    SWIPE ►►►

  • contextual · photo_1

    TOPPS CERTIFIED AUTOGRAPH ISSUE

  • branding · photo_1

    UFC

  • informational · photo_1

    MIDDLEWEIGHT GEORGES ST-PIERRE

  • informational · photo_1

    HEAVYWEIGHT JON JONES

  • informational · photo_1

    THE GOAT

  • informational · photo_1

    MIDDLEWEIGHT ANDERSON SILVA

  • informational · photo_1

    1/1

UFC legends triple autograph card reveal | Viral Hooks